We all know that images can boost our social media marketing presence, but how do you choose which images to use? Every photo should have your business’s branding on it, and photos of yourself and your team will help bring a personal touch to your posts. Keep it all professional – no selfies or vacation […]

If your company is in the Youtube game, you may have wondered if there are days and times that work better when it comes to posting new videos. As it turns out, posting in the afternoon on a weekday will usually net you the best results. Thursday and Friday are particularly strong, as many users […]

Blogging is an important – and often overlooked – aspect of any online marketing campaign. One of the best ways to achieve success as a small business is to build relationships with its customers, and a blog is a great way to get customers to relate to you and your story. You’ll have to determine […]

If you own a small business and/or are on a tight marketing budget, you might be stressing. But if you stop trying to compete with big brands you’ll find that you can get very effective marketing with little money and effort if you go about it the right way. Don’t sink money into billboards or […]

If you want to get a better return on your online marketing investment, one great idea is to make great offers to your customers. You need offers that are both great for your business and tough for customers to pass up. Find out what deals excite your target customers, put the offer on display, and […]

The US stock market hit record highs in 2014, but the new year is already off to a rough start. Both the S&P 500 and the Nasdaq have dropped by about 3% in just a few weeks. Between looming interest rate hikes, plummeting oil prices, and the Russian currency crisis, investors can expect to see […]

If you’re thinking of becoming an entrepreneur, you may be worried that you don’t have what it takes. But it’s time to stop worrying. Successful entrepreneurs have a strong desire to control their own destinies, and with the right amount of planning and confidence anyone can do it. If you want to be an entrepreneur, […]