Facebook is making a big change in 2015. A recent survey the company conducted of its users found that people want less promotional content and more content from their friends. While this is no surprise, Facebook is extending “promotional content” to include posts from “Liked” business pages. Facebook is warning Pages that post organic promotional […]

The best managers consistently hire great people. So how can you use their hiring secrets to improve your own business? There’s a clear path to success on this front. You should clarify the job expectations up front using a results-based job description. This details on-the-job success rather listing the prerequisite experience. Telling potential candidates that […]

So you’ve spent hours writing amazing blog posts, ebooks, and newsletters. You’ve shared them with your social media audience, but they’re not getting the attention you want. Rather than try to force Facebook users to like your post, try visiting a social bookmarking site like Stumbleupon or Delicious. Another sharing site, Social Buzz Club, gives […]

We all know that it’s important for you business’s sales staff to be well-versed in your company’s products. However, when it comes time to talk to a customer, too many sales representatives toss out all the information they know on a certain product to that customer, causing them to tune out. Your sales reps should […]

There are so many gadgets, apps and programs out there that it can be hard to figure out which ones are useful and which aren’t. So what are the apps that can boost your productivity? There are a lot of them out there. Check out Shortkeys, a text replacement app that allows you to create […]

Looking to up your mobile marketing game? These five campaigns might be just the inspiration you need! Westfield shopping centers in California, for example, offered customers a chance to win $1000 for opting in to a campaign that sent mobile offers, promotions, and information to those who signed on, while Hilton Worldwide gives customers convenience […]