Search Engine Optimization (SEO) is a mandatory marketing tactic if you ever want your website to be found through search engines like Google. It can seem complicated and overwhelming to anyone who’s uninitiated, but luckily the kind folks over at WordStream have developed a guide that can take you through everything you need to know. […]

Alex Daly has helped get twenty-six Kickstarter campaigns funded and raised over $9 million in the process. Now, she’s sharing her secrets. She says that exclusivity is one of the biggest driving forces behind a successful campaign: give backers exclusive access to your new product for a limited time after completion, for example. Get more […]

If your company engages in email marketing, you may have run into the conundrum of how when and how often to follow up with prospective clients via email. You don’t want to seem pushy, but you also don’t want them to forget about you. The answer is fairly simple: don’t follow up at all. Instead, […]

If you spend a lot of time on LinkedIn, you undoubtedly get connection requests from complete strangers. There are quite a few fake LinkedIn accounts floating around out there, and some spammers have gotten good at hiding their true identities. If you start receiving a ton of invites from people in the same company or […]

Who doesn’t want to be more productive at work? If you’re looking for ways to improve your focus, you might want to think about how your body affects the way your brain works. For example, did you know that exercise promotes the growth of new brain cells? Or that going for consistent walks can have […]

The advent of digital marketing means that most advertisers have set their sites on social media and blogs as the way to go. But the phone can be more powerful than any of them. Whether you’re using it for contacting loyal customers or cold-calling new ones, it can be the best tool in your sales […]