Fall is perhaps the most important season for businesses in terms of sales and profits. Any edge you can get over the competition this season can help. Promotional tactics like offering return customers exclusive discounts, free shipping on minimum orders, or even something as simple as adding social sharing buttons to your product pages can […]

Under-performing campaigns are a drag for both you and your customers. If you’re having a hard time keeping consumers who click through to your landing page, it may be time to re-think that page. Removing all distractions from your landing page and focusing only on what you want the customer to experience immediately upon landing […]

Having trouble sifting through your contacts on LinkedIn? The Relationship feature can help. This section is automatically a part of your first degree connections’ profiles, but by clicking the star below each contact’s photo you can add anyone to your Contact list. From there, you can do things like keep notes on where and how […]

If you’re an entrepreneur, you have to keep your mind open to new ideas. Don’t be afraid to pursue your passions, either. If you want to turn a passion into profit, you can start by listing the things that interest you most and brainstorming how you might be able to monetize those passions and talents. […]

Storytelling is one of the best communication tools you can wield as a business owner. A well-told story about how your business was born can capture the imagination of potential clients. It will also help people relate to you. If you want to tell your story well, you’ll need to fashion it to include well-drawn […]

The world is getting smaller, and globalization can present an opportunity for growth and expansion even for small businesses. If your business can benefit from reaching out to international consumers, there are a few steps you can take to get there. Research new and emerging economies so you can begin to position your business for […]

If you’re a content marketer, you might think that you’re producing this content in hopes that someone will consume it, become inspired, and decide to make a purchase. This is one of the biggest misconceptions about the world of content marketing. The actual process involves a lot of repetition – people must visit your content […]