There’s a lot that goes into a startup company, but one of the most important ingredients is to be honest with yourself. When analyzing your company’s data, it’s important to do it right and not to hide behind the numbers you like. For example, when looking at your Cost per Acquisition (CPA), you can’t just […]
Your resume is perhaps the most important tool for landing your next job, but that doesn’t mean you need to pack it with every single piece of personal history you have. For example, you should leave off, or at least deemphasize, skills that you don’t want to do in your next job, and you should […]
Social media influencers can give a rocket-powered boost to your digital marketing. But how can your reach them?
A call-to-action button is the button you use on your website that guides users toward conversion. Your goal is simple: to turn website visitors into customers. Use action-packed text with phrases like, “Try Our Free Trial” or “Take This Course.” The color also matters, with green and orange reported to perform the best. Contrasting colors […]
There are any number of marketing strategies out there to use, but many marketers overlook one simple thing in creating their plan: the economy. If you understand a few basic principles of economics and how people respond to them, you’ll give yourself an edge when it comes to your marketing. Opportunity cost, for example, is […]
Want to harness the true power of email marketing? Use these personalizing strategies!
If you’re a young entrepreneur, you might think you know everything you need to know about starting your business. But chances are, you still have something to learn. Finding a mentor to guide you can help you make your business a success. There are a number of ways a mentor can help you, from guiding […]
Naming your new startup is tougher than it sounds. There’s a lot to think about. How will it look in the subject line of an email? Think about other successful brands; most recent companies that experienced a lot of growth have between five and ten letters in their name and at least one hard consonant. […]
Want to boost your digital marketing content? Take a cue from the online phenom Playbuzz!
Great leadership requires a healthy amount of trust between the leader and led. If you want to become the leader your business needs, you have to build that trust. That means that you have to be present, and you have to follow your own advice. Share what makes you passionate about your business with your […]