If your posts aren’t generating the kind of customer engagement you expect, take a look at how you’re framing your calls to action. Your call to action should tell your target audience what they are supposed to do once they click on your ad or social media post. Use a strong command verb like “try,” […]

Facebook gets more crowded every day, and it’s getting harder and harder to get eyes on every post you make. So how can you craft your posts to get the maximum level of engagement? There are several strategies you can use. First, you should be natural. Facebook is a site people go to primarily to […]

When you attend a trade show, you’ll often see presentations from people talking about their business and the state of their industry. You might also see panel discussions, which are more interesting because they engage the audience and generate conversation. Usually, the moderator will start with a little sales pitch about his or her company. […]

If you’re starting a business and are looking to boost your online presence, you might be tempted to try to do it all yourself. After all, how hard can it be to build a website? But even with a tight budget, it’s wise to invest in some professional advice. Having the best-looking website isn’t effective […]

Are you getting results from your business’ blog? Or are you spending a ton of time and effort on it and seeing very low returns? Blogging has the potential to be a boon for your website traffic, but there’s a lot to know before you start seeing success. Writing long, detailed, and useful posts will […]

Some social networks like Facebook and LinkedIn have been around for awhile and are reaching maturity, while newer networks like Snapchat are still in their infancy and skew much younger. If you’re looking to target certain demographics with your social media marketing, it pays to know who’s on what network. For example, Facebook skews toward […]

Google is always trying new things. Some work and become the new standard, others… don’t. SEO experts have a number of predictions for the directions Google will go in the next year, and being ahead of the curve might give you a leg up on the competition. For example, Jayson DeMers of AudienceBloom predicts a […]

GoDaddy founder Bob Parson’s top rule for success is this: get and stay out of your comfort zone. If your business has become stagnant, you have a choice to make between comfort and courage. The businesses that grow and get ahead generally have leaders that choose courage. Your brain is hard-wired for habit, but there […]

At first glance, Kickstarter looks like the perfect way to fund your work. But if you’re thinking of going down the crowdfunding route, first take a look at why so many Kickstarter campaigns fail. Generally, it’s because the group of people who believe in the idea is just too small. If you’re putting up a […]

No one likes a whiner, but sometimes in work situations it becomes necessary to voice a complaint in order to improve a situation. If your performance is suffering and you think lodging a complaint will help, there is a right way to go about it. First, you have to determine whether your issue is really […]