Worried that your goals are too ambitious? Don’t be. Setting impossible goals is actually good for the morale of a company and good for you as a leader. It requires you to think in new ways as you struggle to come to grips with bigger problems, which can boost creativity. It also allows you to […]

Everyone wants to boost their productivity, and there is a ton of advice out there for doing so. But maybe there’s only one trick you really need: ignore the news. Online news outlets are designed to keep you reading and to keep you coming back. Trivial news is presented as earth-shattering, and then presented again […]

Over 30 million pieces of content are shared online every day. It can be very difficult to get your content noticed, but it’s not impossible. A compelling headline, a great image, and well-written, engaging content can all help you stand out. Interactive content like a poll or a quiz or eye-catching infographics can help keep […]

Facebook has once again changed its terms and conditions, and if your company engages on the social network you’ll need to get up-to-date! The biggest change is an attempt by Facebook to make the terms easier to understand. A “Privacy Basics” section lays out their privacy policy in a much clearer way, for example. Find […]

About half the population makes New Year’s resolutions each year, and many of those people make the same one year after year. Rather than try for a big change, you should be realistic. Change takes time and comes in increments, so you should break your resolutions into smaller, more manageable pieces. Whether it’s to be […]

Getting ready to go after new customers in 2015? Be sure you’re not falling into any of these traps. Relying too heavily on word of mouth, for example, will inevitably pass up some great potential customers. And if your company is ignoring the mobile revolution, you might get left in the dust as 50% of […]

The average adult now spends over an hour on social media sites each day, so there’s no way to avoid social media marketing. Take a look at this article, which will tell you what the most important trends in social media marketing were in 2014. For example, in 2014 social media shares exceeded traditional search […]