We feel seemingly hundreds of emotions every day, but in reality science has boiled it down to just four basic ones: happy, sad, afraid or surprised, and angry or disgusted. Harnessing the power of these emotions will help you become a more effective marketer. Content that makes the consumer happy, for instance, will make them […]

Has it ever crossed your mind that the content you post might not be what your audience wants to see? Take a step back for a moment and ask yourself to look at your posts from the perspective of a customer who likes your business. Should you be posting like a marketer, or like a fan […]

Marketing can be a challenge. Why make it harder on yourself? These browser applications can help keep your marketing efforts free of clutter. Check out Hootsuite’s extension Hootlet, or Bitly’s awesome extension that not only shortens your links, but allows you to track click-throughs, too! Read the full article here: Keep Organized With These Small […]

Dartmouth University professor of strategy and leadership Sydney Finkelstein has chosen his top business leaders of 2014 for Fortune magazine. Who made the list? Who got missed? You won’t be surprised to see Elon Musk on the list, but Jack Ma, executive chairman of Alibaba, is a new face this year. Check out the full […]

Cold calling potential clients is nerve-wracking and frustrating. If you’re struggling with cold calls, here are a few tips that will help increase your rate of success. First, you should focus all of the questions on your client, not on yourself. Ask about their wants and needs. Planning your questions in advance will allow you […]

Dharmesh Shah, co-founder of the newly public company Hubspot, has been studying the startup game for over decade and has some advice to dole out. Much of it goes against the conventional wisdom. For example, Shah says that a co-founder in your startup is essential; it’s hard work, and having someone sharing the load will […]