As a small business owner, you no doubt took a look at last year’s data to see what’s working and what isn’t. That should only be the first step in your data analytics, though. Extrapolate that information into “Lessons Learned” to find out how to change your marketing plan in the year ahead. Putting those […]

Employee review time isn’t fun for anyone. Not for you, not for your employees. However, it is possible to turn these reviews into productive conversations with the right kind of feedback. When you critique an employee’s performance, frame your points so that you’re suggesting how behavior and performance can be improved, not how a person’s […]

No matter the size, every company worries about managing money. If you’re a small business owner, you need to keep careful track of your finances and exercise caution with every decision. You should keep your business and personal finances separate to make it easier to keep track of both, and read up on the various […]

Most people look at networking as a skill to master, but if you really want to build your professional network you should look at it as a philosophy to internalize. You might not be an expert in everything you need to know for your business, but if you make connections with people who are, you’ll […]

Facebook is still the number one social media platform. If you want to get the most out of its marketing abilities, you have to get to know it inside and out. For example, do you know what Facebook’s “dark posts” are? They’re a powerful tool for splitting your ads and targeting more specific audiences. And […]

Many consumers these days rely on review sites like Yelp to tell them where to spend their money. Usually this works out for a great business, but occasionally you might be targeted by a troll: someone posting a negative review just to hurt you. When that happens, contact the site’s Webmaster. You might be able […]

Want to be a conversation leader with your content? You have to be original. But in a time when an encyclopedia’s worth of content is published any second, how can you hope to have an original thought? First, use your unique voice. You might be writing about an old topic, but your point of view […]