If your competitors are getting massive reach with Facebook and you want to learn their secrets, it’s very helpful to monitor and study their social media activity. While we would never tell you to steal their exact posts, you might get some ideas on how to fix your own strategy. There’s a section of Facebook […]

It’s a maddening thing: you tell a child not to touch the hot stove, and the second you turn around he’s burned himself. You ask your co-worker to look over your report, and she puts it off longer. So why do people so often do the opposite of what they’re asked? It all comes down […]

VC Aileen Lee recently looked into the origins of billion-dollar startups and came away with some interesting conclusions. She found that in America, it’s San Francisco that breeds the most startups that reach a billion-dollar valuation. But a new study led by Skype co-founder Niklas Zennstrm’s Atomico widened the lens to a worldwide view, and […]

Google AdWords is a powerful and dynamic online marketing platform, yet very few know how to unlock its true potential. Google is updating it all the time, and as such there are several great features that few people ever have the time to uncover. Things like display ad building, layering demographic targeting, and automation are […]

Running a new company has its fair share of ups and downs, even if you’ve started new companies in the past. So what can you expect? A lot of hard work, a lot of worry, and a lot of excitement! A good startup can take five to seven years to really get going. In the […]

If your posts aren’t generating the kind of customer engagement you expect, take a look at how you’re framing your calls to action. Your call to action should tell your target audience what they are supposed to do once they click on your ad or social media post. Use a strong command verb like “try,” […]

Facebook gets more crowded every day, and it’s getting harder and harder to get eyes on every post you make. So how can you craft your posts to get the maximum level of engagement? There are several strategies you can use. First, you should be natural. Facebook is a site people go to primarily to […]

When you attend a trade show, you’ll often see presentations from people talking about their business and the state of their industry. You might also see panel discussions, which are more interesting because they engage the audience and generate conversation. Usually, the moderator will start with a little sales pitch about his or her company. […]

If you’re starting a business and are looking to boost your online presence, you might be tempted to try to do it all yourself. After all, how hard can it be to build a website? But even with a tight budget, it’s wise to invest in some professional advice. Having the best-looking website isn’t effective […]

Are you getting results from your business’ blog? Or are you spending a ton of time and effort on it and seeing very low returns? Blogging has the potential to be a boon for your website traffic, but there’s a lot to know before you start seeing success. Writing long, detailed, and useful posts will […]