Want to be a conversation leader with your content? You have to be original. But in a time when an encyclopedia’s worth of content is published any second, how can you hope to have an original thought? First, use your unique voice. You might be writing about an old topic, but your point of view […]
Want to boost your business blog? These tips will grow your following in no time!
Looking to boost your business’s profile on Twitter? There are a number of stats to track on Twitter analytics, but the most important is probably retweets because they increase your overall reach. So what are the secrets to more retweets? Images get more retweets, but did you know that images with rich, saturated colors get […]
You might think that the idea of the customer experience is a pretty easy one to wrap your head around, but it’s much more complicated than it first appears. It’s not just the experience a customer has while interacting with your business. It’s also how customers perceive their interactions with the company at each stop […]
Want to increase your blog’s visibility? Find out how one company’s blog went from 0 to 2 million views last year!
Think you know everything there is to know about sales? There are a ton of pieces of common wisdom out there that are anything but wise. For example, just because someone is competitive doesn’t make them a great salesperson. While it’s good for your team to have healthy sense of competition, a team mentality is […]
Every business wants loyal, repeat customers, but how can you make that happen? While no two businesses are the same, there are some business models that work to keep customers coming back time and time again. Subscription models seem to work the best. Businesses like Netflix, with its all-you-can-watch library, or Dollar Shave Club, with […]
Keeping your small business going can seem like a huge challenge. The trick is to improve every day. What else can you do ensure success?
Repurposing old content can bring a new audience to your blog and drive traffic with less work. But which kinds of content should be repurposed? Evergreen content, the kind of stuff that stays relevant and has driven a lot of traffic for you over time, is your best bet. Try turning old blog posts into […]
Everyone wants their small business to be more profitable, but it can seem like a steep climb to raise those profits. Sometimes though, it’s the simplest ideas that work the best. Ask for referrals from happy customers to bring new people in the door, keep your head on straight when things get busy and hectic, […]