Do you use Twitter’s advertising campaigns? If so, you might not be getting the most out of this powerful, highly-targeted marketing option. For instance, did you know that if you have an online store you can market directly to visitors who didn’t complete their purchase? Or that you can create a lead generation card that […]
Leading by Example: How to Set the Standard at Your Company
If you’re a leader at your business, part of your job is to set the standard for others at the company. Sending the right message to employees, partners, and customers is paramount – and not just through your work output. Your image and demeanor also affect how people see not only you, but your entire […]
Why Are Your Marketing Emails Going Unread?
Almost 70% of marketers use email marketing as part of their campaigns. Why then are so many marketing emails so terrible? If your company is using email marketing, you’ll want to check out these important tips. For example, did you know that using capital letters in your subject line increases reader engagement? Or that questions […]
Get Lead Generation Strategies From Fast-Growing Start-ups
Tim Paige of the stunningly successful LeadPages, a software company out of Minneapolis, shared his lead generation strategies with Larry Kim of Wordstream. Tim’s company has been growing at a rate of 20% each month, so his ideas are clearly working! They include creating a lot of opt-in opportunities on your website. Offer PDFs of […]
Why Your Proposal Didn’t Win You That Contract
Losing proposals and the contracts that come with them is never fun. You know you can do the job, but for some reason your prospective client went with someone else. But there are reasons your proposals might fail, and oftentimes they’re the same reasons time and time again. For example, you first must pre-validate the […]
Here the Social Media Marketing Mistakes You’re Making
Social media can be an invaluable marketing tool or a massive time suck. It all depends on how you’re using it. Many companies don’t even measure their social media statistics, but those that do are often making mistakes. For example, if you’re doing one thing on Facebook and it’s leading to a favorable outcome, simply […]
Dumb Down to Scale Up?
Every successful small business is expected to get bigger, and many of the most successful can easily scale up. But what if your business is based around new decisions and new work? What if it can change based on the insight and passion of a few talented people? If that sounds like your business, you […]
Make ’em Laugh: Humor in Content Marketing
According to former Google CEO Eric Schmidt, every two days we create as much information as we did from the beginning of time up to 2003. That’s a lot of ebooks, articles, blogs, presentations, and viral videos! So how can you help your content marketing stand out amongst all the information overload? The secret might […]
You Don’t Have to be Perfect to be Successful
Silicon Valley has embraced the mantra of the value of failure, but there’s still often a stigma around the idea. Too often the business world maintains a “one strike and you’re out” policy with regard to failure. But if your latest venture has failed to get off the ground in the way you hoped, that […]
The Four Worst Pieces of Start-up Advice
Once you start telling people you’re thinking of starting a business, everybody suddenly becomes an expert. You get tons of unsolicited advice in addition to all of the resources you can turn to online for guidance. So which common nuggets of wisdom will lead you astray? Beware of folks who tell you that investors need […]