Targeting audiences on Facebook has never been easier. With dozens of ad formats and thousands of targeting parameters, you can be sure to get your ads in front of your ideal customer. There are even some tools out there that you might not know about. For example, did you know that you can tap into […]

NFL players get fined thousands for being even one minute late to a team meeting. They train hard and put their bodies on the line for their jobs. But former NFL player Hunter Hillemeyer says that becoming an entrepreneur was just as tough as playing football for a living. The odds of success are long, […]

One of the key elements of creating successful content is to be constantly up-to-date on the way people share that content. One of the biggest players in social networking right now is the chat app WhatsApp, and it’s gotten so big that content marketers can no longer ignore it. WhatsApp share buttons on a website […]

A new year brings new challenges for small business owners. What trends in marketing can you expect to take over in 2015? Obviously, mobile technology will become more important than ever. With social media apps making more use of location features, it becomes much easier for small businesses to win local customers, for example. And […]

Embedded Youtube videos haven’t been performing as well on Facebook as of late, but that’s okay. Facebook has added new native video features of its own. For example, Facebook videos now start auto-playing in the news feed, providing you with instant views galore. You can also upload video straight to Facebook. Doing this will result […]

There’s tons of advice on how to operate on social media floating around out there on the internet, and not all of it is great. How do you separate the good from the bad? It can be tough if you’re not familiar with nuances of social, but if anyone ever tells you to only connect […]