If you’re a content marketer, you might think that you’re producing this content in hopes that someone will consume it, become inspired, and decide to make a purchase. This is one of the biggest misconceptions about the world of content marketing. The actual process involves a lot of repetition – people must visit your content […]

What if you could do your content marketing in just fifteen minutes a day? While you shouldn’t shrug off your marketing duties, small businesses often have limited time and resources to devote to content marketing. But you can still have a solid content marketing strategy in place with the right plan. You’ll need to focus […]

Starting your first business is a daunting task. You might think you need to focus all of your energies on that one task, but where will your money come from in the early days, before your business has started earning? The best way to go about it is to keep your day job and start […]

It’s easy for celebrities to build a massive social media base, but if you’re running a local business it’s probably a bit more challenging. But if you invest just thirty minutes a day you might be surprised at how many followers you can attract. You can start by branching out away from just talking about […]

There are plenty of common phrases you’ll come across in marketing messages, but not all of them are effective. There are some that might send your customer the wrong message. Using phrasing like “Our product enables/empowers/allows users to…” assumes that your customer wants whatever your product offers and has been waiting for you to give […]

Once you’ve laid the groundwork in completing your LinkedIn profile, getting your ideal clients to view it is that first step toward sales. What can you do to help those clients find you in a sea of competition? Start by tracking your profile views by checking the Who’s Viewed Your Profile page. This page will […]

Facebook is making a big change in 2015. A recent survey the company conducted of its users found that people want less promotional content and more content from their friends. While this is no surprise, Facebook is extending “promotional content” to include posts from “Liked” business pages. Facebook is warning Pages that post organic promotional […]