Everyone wants their small business to be more profitable, but it can seem like a steep climb to raise those profits. Sometimes though, it’s the simplest ideas that work the best. Ask for referrals from happy customers to bring new people in the door, keep your head on straight when things get busy and hectic, […]
Think you don’t have time to create great content? Think again! Here’s how to create quick, quality content on your schedule!
Have you ever seen a blog post that had thousands of shares and wondered why that couldn’t be you? What’s the secret to going viral? While some types of content are more shareable than others, there’s one type that trumps them all: the expert roundup. A post in which you ask experts to expound on […]
Every company leader knows the power of Twitter, Facebook, and LinkedIn. A brand that’s established across multiple platforms will reach a wider audience. But there are other places you can go with your brand to find a new audience. Youtube, for example, is a great resource. Sure, it takes a little more work to create […]
You mission statement defines your small business. Here’s how to make it great!
Twitter has recently announced a partnership with two other websites that will allow promotional tweets to reach beyond Twitter itself. Twitter advertisers can now pay a little more to embed their tweets on the mobile news app Flipboard or on Yahoo! Japan. If you have promotional tweets as part of your marketing strategy, you can […]
Content marketing is a delicate balance between creativity and science. Your blog’s metrics should help guide you toward the types of content you create. There are certain metrics you absolutely must track if you want to help tailor your content to be more successful. These include your most popular pages, time spent on each page, […]
Every successful business needs a great leader. So how can you cultivate your leadership skills?
In 2015, millenials will become the workforce’s largest group, and by 2030 they’ll be a whopping 75% of the workforce. So how do you recruit and retain them? There are a few things you need to know about this generation. First, they value open and honest dialogue. Millenials do their best work with consistent feedback […]
Think you need a high-end college education to succeed in the business world? Try telling that to Dell founder Michael Dell, who dropped out of college after forming a lucrative computer busienss in his dorm room. Or Steve Jobs, who likewise dropped out to focus on his tech work. Sure, college can certainly be right […]