Quantity isn’t always better than quality. In fact, many articles you find on google are simply missing the mark when it comes to ‘hitting’ the desired search intention of a user. In fact, Google has stepped up their game and delivered an updated quality rating system that makes sure articles, provided to the user, actually […]

When you are designing and promoting your website it is important to consider links which bring users to your site from somewhere else. Such external links, or backlinks, build up reputation and search engine ranking and the bigger the reputation of the site which links to yours, the more you will benefit from this link. […]

Content has become a good or service; the avenue by which many businesses earn income. Search is key to getting attention, customers in other words, on your content. Without those customer clicks, there’s no content consumption, and no chance of income. Understanding how search can drive traffic to your content will often be what makes […]

Facebook is changing how advertisers can target their marketing on web surfers, starting at the beginning of July. The new rules will require advertising be targeted on what Facebook is calling Custom Audiences. This is a group of consumers the advertiser has built a previous connection to, such as an email list. Facebook says the […]

Getting noticed is step one in launching anything, whether it’s selling a good or providing a service. But step two is converting attention into customers. When they notice you, they have to stick around and patronize your business. Customers are what every company or businessperson is after. Funneling customers who have landed on step one […]

My summation would be that companies from every industry use particular criteria to get you where they think you want to be when it comes to a web search. The article speaks about how it treats commercial and private searches separately, and tries to work the middle it seems. This is all worked into special […]

Everyone in marketing understands that knowing their audience is key to being able to effectively reach them. But simply tabulating and checking off the demographics of that audience is not nearly enough. You have to use that information to develop a deeper understanding of what affects them, and how. This can allow you to craft […]

People need to stop studying SEO and start studying their target audience. reading the books that your audience is reading, is a good way to connect with them and will help you out in a lot of different ways. If you read the same things that your audience does, then that will give you more […]

Making your website more popular can be boiled down to ten ideas. Use free tools such as email lists and social media, you could create a blog to discuss content on your page, or even make videos. If you have more creative skills, you can make unique infographics or purchase equipment to film livestream videos. […]

Increasing online sales is the primary goal of countless businesses, large and small alike. Whether you run a mom-and-pop retail business or work for a vast ecommerce giant like Amazon, increasing sales through online channels is a little like bowling a strike – it looks a lot easier than it actually is. Fortunately, there are […]