Artificial Intelligence, or AI, has made a huge impact in the world of marketing in the last decade. An expert on the subject, Paul Roetzer, breaks down the field. He started partnerships with several companies in the early 2010s and launched the Marketing AI institute a few years later. Overall, Paul has used AI to […]

Most of business data is classified as text, approximately 80-95% to be exact. The best way to use this text to improve marketing tactics is through automated-text analysis. Basically, the text holds different insights about individuals, organizations, and how they interact with each other. Marketers are taking this text, and using algorithms to comb through […]

Keyword mapping can be defined as an SEO planning method in which one researches keywords via a page by page premise. To be taken seriously as a search engine expert, one should definitely know keyword mapping. It can help to zero in on recognizing the underwhelming points in your strategy for keyword targeting. When creating […]

If you’re looking for an app that gives you the ability to manage every area of your marketing strategy individually, then SEOZoom may be the product for your company. The SEO spider that is incorporated into the software will continuously monitor the health and performance of your site which will allow you to optimize your […]

Navigating the labyrinth of online information and the constantly changing expectations that make a website or business successful, it can be difficult to stay relevant. In his new blog post, Chris Porteous shares a few bits of wisdom on how to stay afloat. By setting goals that are achievable and open to expansion, tailoring your […]

Almost every industry is hit with slower production levels once summer comes to an end, but there are some techniques that marketers can implement to successfully combat this common slump. One of the primary techniques is to promote a special offer that will gain your clientele’s attention through exciting deals. Also be sure to post […]

Many business owners make the mistake about constantly posting blogs promoting their product or service without offering engaging content surrounding other topics in their industry. Since consumers are often Googling certain subjects related to your industry, your best bet is to create content that is relevant to these subjects so that your site ranks high […]

To keep your business successful in the long term, it is necessary to keep up-to-date on digital marketing. Digital marketing incorporates anything that uses the internet, including social media marketing and email marketing. To succeed in digital marketing, you need to go to the online places where your current and potential customers are. Additionally, you […]

Advanced PPC (Pay-per-click) strategies are gaining more and more attention in the internet advertising world. These models which are used to drive traffic to websites are needed by retailers to stay ahead of the competition. These strategies include implementing shopping brand and non-brand keyword segmentation, dynamic search ads and adopting successful showcase shopping ads like […]

In today’s market based Internet driven environment, it is very important to have a comprehensive blogging strategy. Key reasons are that you can help build up your brand name, increase authority and leadership as well as increase traffic captured by search engines. In addition, effective blogging can help you develop an engaged community. Finally, blogging […]