Android is rolling out their own search engine, which may spell trouble for Google. According to a new study, nearly one quarter of mobile users would select a default search engine other than Google if prompted. The study was funded by another rival search engine, DuckDuckGo, who hopes its findings will provide more competition in […]

In order to be a successful content marketing professional, one should always be looking what counterparts are doing and what was successful strategy in the past. Inspiration for your content can come from the most unexpected places. Presentation is often the key of customer engagement. Adopting a mindset of a journalist will help create high […]

One way for online marketers to reach more potential customers is through co-marketing. With co-marketing, two or more businesses join forces to work symbiotically. The most common type of co-marketing is when two or more businesses with similar target audiences create shared content together. To find a marketing partners, businesses should ensure that the joint […]

As a content writer, it is important to create meaningful content with a marked goal. Goal oriented content enhances your brand and creates purpose. Whether your content is designed to earn links, to rank on the SERPS, for educational purposes or to enhance social engagement, your content must service this purpose and creating a goal […]

Content marketing has a lot that goes into it. Researching content is very important so that it can appeal to the right customer base. Tools that help include BuzzSumo because it simplifies the research process. It does this by pulling in popular posts based on keywords. Ubersuggest is also a similar tool that expands keywords […]

When comparing upstream marketing vs. downstream marketing, it is first helpful to explain exactly what each one is. Upstream marketing is a long term marketing approach designed to target certain population segments to better help companies understand their audience better. Once the upstream marketing portion is complete, downstream marketing is used to generate a plan […]

There are many ways that you can repurpose your audio and video content so that you can use it on your social media profile. For example, if you have a podcast, you can edit it and take the best sound bites from the entire episode and post it to give people a teaser. You can […]

Publishing a white paper comes with lots of stress as everyone knows. Nowadays you have to be very careful with making the correct notations when it comes to your sources. The trick to getting this right is what is known as a content style guide. A content style guide is a form, such as a […]

A lot of people don’t think about how image search is a vital part of search engine optimization. Experts from  Google tell us that image searches are the most organic way people find information. People identify with imagery and get a much clearer idea of what they are looking for. Whether it’s brands or popular […]

Privacy and data are extremely important to PPC marketers. Once you learn about what consumers’ concerns are, you can leverage what you learn into a strategy that suits you. Each consumer is an individual. Consumers desire a personalized experience. The nature of marketing in this climate is finding ways to personalize the experience for them. […]