Launching a new brand on social media is incredibly difficult. When everybody has hundreds of friends or follows hundreds of people, how can you make your small business’s online presence stand out? The answer lies in good, old-fashioned face-to-face networking.   Your friends and colleagues can be a powerful tool in helping you spread the […]

You may have heard of Ello, the brand-new “Anti-Facebook” that lets users keep their information private and doesn’t fill the screen up with advertisements. Right now it’s invite-only, but if it keeps growing it may soon be open to all. Ello’s founder Paul Budnitz wants the network to make users feel more like people and […]

She’s had her ups and downs, but Martha Stewart is still one of America’s most successful businesswomen. She has an instantly recognizable brand and a strong following, and there’s a lot any entrepreneur can learn from her. Margot daCunha from Wordstream got a chance to sit down with her recently and has written all about […]

Jay Baer, co-author of The NOW Revolution, said that, “Branding is the art of aligning what you want people to think about your company with what people actually do think about your company. And vice-versa.” If you’re a small business owner, branding is just as important for your company as it is for any Fortune […]

So you’ve successfully launched your start-up? Congratulations! Now come the make-or-break moments that will decide whether your new venture will succeed or fail. How you go about hiring your staff will help to determine the future success of your business. You should be sure to find employees who share your enthusiasm for your field, but […]