Finding success is a challenge. Many people fail to reach their goals without ever really knowing why, but there are a few things you can do differently to achieve the success you want. Stop looking for the perfect strategy; that’s just another way to put off taking steps to reach your goal. Make a strategy […]

Looking to get a little more out of Twitter? Twitter cards allow you to attach media to tweets beyond the 140-character limit. They boost favorites, retweets, and clicks in high numbers. If you want to use them, you should first devise a strategy. Do you want a summary card with a title and description, or […]

There are a ton of social networks out there right now, but one of the most underutilized is Slideshare. This network allows users to share presentations and professional content in the name of spreading knowledge. Not only is it a great resource, but Slideshare results tend to show up at or near the top of […]

If you’re a new business that doesn’t have a big budget for content marketing, don’t fret. The number one rule of creating a successful blog is simply to create a source of quality information people enjoy. Give your blog a personality both in the content and in the design; don’t be afraid to use humor […]

LinkedIn is generating more and more leads for small businesses. It’s a powerful tool, but only if used correctly. So how can you take advantage of it? First, you’ll need a professional-looking, optimized profile to make the best possible first impression. Get the lowdown on this and more LinkedIn tips now! Read the full article […]

Fall is perhaps the most important season for businesses in terms of sales and profits. Any edge you can get over the competition this season can help. Promotional tactics like offering return customers exclusive discounts, free shipping on minimum orders, or even something as simple as adding social sharing buttons to your product pages can […]

Under-performing campaigns are a drag for both you and your customers. If you’re having a hard time keeping consumers who click through to your landing page, it may be time to re-think that page. Removing all distractions from your landing page and focusing only on what you want the customer to experience immediately upon landing […]