Social media marketing is constantly evolving. So what were the biggest shifts in 2014?
Having trouble sifting through your contacts on LinkedIn? The Relationship feature can help. This section is automatically a part of your first degree connections’ profiles, but by clicking the star below each contact’s photo you can add anyone to your Contact list. From there, you can do things like keep notes on where and how […]
If you’re an entrepreneur, you have to keep your mind open to new ideas. Don’t be afraid to pursue your passions, either. If you want to turn a passion into profit, you can start by listing the things that interest you most and brainstorming how you might be able to monetize those passions and talents. […]
Own a small business? Find out how to get your employees to tell you what they really think about your management style!
Storytelling is one of the best communication tools you can wield as a business owner. A well-told story about how your business was born can capture the imagination of potential clients. It will also help people relate to you. If you want to tell your story well, you’ll need to fashion it to include well-drawn […]
The world is getting smaller, and globalization can present an opportunity for growth and expansion even for small businesses. If your business can benefit from reaching out to international consumers, there are a few steps you can take to get there. Research new and emerging economies so you can begin to position your business for […]
2014 is almost over! What should you do for your business before the new year?
If you’re a content marketer, you might think that you’re producing this content in hopes that someone will consume it, become inspired, and decide to make a purchase. This is one of the biggest misconceptions about the world of content marketing. The actual process involves a lot of repetition – people must visit your content […]
What if you could do your content marketing in just fifteen minutes a day? While you shouldn’t shrug off your marketing duties, small businesses often have limited time and resources to devote to content marketing. But you can still have a solid content marketing strategy in place with the right plan. You’ll need to focus […]
Are your employees disengaged? A culture of purpose in the workplace can bring everyone together for a cause. Find out how to do some good while helping your business!