Social media marketing is a full-time job for some, but what if you only had thirty minutes to spend on it? How should you prioritize your tasks? Rather than trying to do everything in thirty minutes, break down your tasks into categories – content, growth, and community building. Focusing on just one of those each […]

Negative reviews on sites like Yelp! can hurt your business, but only if you let them. How you handle negative reviews of your products and services can make or break your company. Resist the urge to shout back at negative reviews, take a deep breath, and follow a few simple steps. If you’re going to […]

If something seems too good to be true, it probably is. This adage applies to Google AdWords’ automatic bidding function more than most things. For example, if you forget to set a maximum bid on just one keyword, you can find your account auto-bidding at ridiculous sums of money, driving your cost per click into […]

Everybody uses social media differently. Some of us are constantly checking Facebook on our phones, while others stick to Twitter on our laptops. But what are the social media experts using when they’re on the go? Kim Garst of Social Boom is hooked on Hootsuite, which allows her to see all of her social channels […]

When it’s time to go home, you might not be thinking about much more than walking in your front door after a long day at work. But if you spend just a little time preparing for tomorrow before heading home, you’ll have a real edge the next morning. Getting your workspace in order, preparing a […]

If you’re a new business owner and don’t know where to start with social media marketing, you need these tips! You’ll have to set clear goals for what you want to achieve on your social platforms, you’ll need to understand your audience, and you must research the competition so you can learn how to stand […]

If you’re looking to start a small business in a brick and mortar location, there’s a lot that you need to consider. For example, did you know that main streets in America can have up to double the foot traffic on one side than on the other? It pays to study the foot traffic of […]