Word-of-mouth is one of the most powerful marketing tools, but it’s also one of the hardest to harness. So how can you get your customers talking about you? There are a few great tricks you can use, like sparking excitement about your brand by offering something of immediate value. Offering prizes, freebies, or discounts can […]

Every day people’s inboxes are flooded with emails, and many of them are never opened. We simply don’t have time to soak in all of that information. So how can your company’s emails stand out from the pack? The answer is to have a great subject line. Subject  lines need to be clear and concise, […]

The old saying goes that a picture is worth a thousand words, but is that true in an age when people take more pictures in two minutes than all of humanity did in the 19th Century? Pictures on social media sites are so prevalent that they’re running up against the law of diminishing returns – […]

While they may not have years of experience, there’s still a lot we can learn from the younger, up-and-coming generation of entrepreneurs. For example, Revel Systems CEO Lisa Falzone notes that if you’re starting a small business, you need self-sufficient learners. “Early stage companies just don’t have the time or manpower to train people.” Instead, […]

When starting a business, you might read and hear a lot of jargon that you don’t necessarily understand. Positioning? How is that different from your mission? From your vision? From your values? This reference guide will clue you in to the differences in meaning between all of these essential business terms and more. Very handy […]

Like it or not, the holiday season is upon us and it’s time to plan your marketing strategy accordingly. If you want to actually enjoy the season with your family, it’s best to plan all your promotions in advance. For example, take a little time to look at last year’s holiday season performance and figure […]