How often have you told a prospective employer in an interview that you’re an excellent multitasker? Well, it turns out that your multitasking habits are more likely slowing down the pace of your work and lowering the quality of your output. It turns out that the human brain just isn’t designed for multitasking! Many people […]

A lot of entrepreneurs, especially those starting their first companies, will focus on driving profit early on. But Gary Vaynerchuk has a different – and more successful – strategy. When he runs a business, his first order is to try to innovate, to get ahead of the market. When the market starts to catch up, […]

Everybody these days is addicted to their smartphones – not only do they connect us to news, sports, and the internet, but to all the people who matter to us. But when the phone on your desk at work rings, who’s on the other end? Usually, it’s a cold caller. Nobody likes to pick up […]

If you want your company to get coverage on sites like TechCrunch, TIME, and Wired, there are some things you have to consider. Journalists at these top-tier sites receive about five hundred pitches a week, and almost half of those writers publish only one story per day. So how can your start-up rise above the […]

Twitter is a powerful marketing tool, but in the wrong hands it can ruin your business’s image in a flash. There are practices that beginners might not realize make them look terrible. For example, asking people to follow your account back, tweeting too much about yourself and your business as opposed to tweeting to other […]

Do you use Twitter’s advertising campaigns? If so, you might not be getting the most out of this powerful, highly-targeted marketing option. For instance, did you know that if you have an online store you can market directly to visitors who didn’t complete their purchase? Or that you can create a lead generation card that […]

If you’re a leader at your business, part of your job is to set the standard for others at the company. Sending the right message to employees, partners, and customers is paramount – and not just through your work output. Your image and demeanor also affect how people see not only you, but your entire […]

Almost 70% of marketers use email marketing as part of their campaigns. Why then are so many marketing emails so terrible? If your company is using email marketing, you’ll want to check out these important tips. For example, did you know that using capital letters in your subject line increases reader engagement? Or that questions […]

Tim Paige of the stunningly successful LeadPages, a software company out of Minneapolis, shared his lead generation strategies with Larry Kim of Wordstream. Tim’s company has been growing at a rate of 20% each month, so his ideas are clearly working! They include creating a lot of opt-in opportunities on your website. Offer PDFs of […]

Losing proposals and the contracts that come with them is never fun. You know you can do the job, but for some reason your prospective client went with someone else. But there are reasons your proposals might fail, and oftentimes they’re the same reasons time and time again. For example, you first must pre-validate the […]