Social media can be an invaluable marketing tool or a massive time suck. It all depends on how you’re using it. Many companies don’t even measure their social media statistics, but those that do are often making mistakes. For example, if you’re doing one thing on Facebook and it’s leading to a favorable outcome, simply […]

Every successful small business is expected to get bigger, and many of the most successful can easily scale up. But what if your business is based around new decisions and new work? What if it can change based on the insight and passion of a few talented people? If that sounds like your business, you […]

According to former Google CEO Eric Schmidt, every two days we create as much information as we did from the beginning of time up to 2003. That’s a lot of ebooks, articles, blogs, presentations, and viral videos! So how can you help your content marketing stand out amongst all the information overload? The secret might […]

Silicon Valley has embraced the mantra of the value of failure, but there’s still often a stigma around the idea. Too often the business world maintains a “one strike and you’re out” policy with regard to failure. But if your latest venture has failed to get off the ground in the way you hoped, that […]

Once you start telling people you’re thinking of starting a business, everybody suddenly becomes an expert. You get tons of unsolicited advice in addition to all of the resources you can turn to online for guidance. So which common nuggets of wisdom will lead you astray? Beware of folks who tell you that investors need […]

Did you know that the average internet user will spend just seven seconds on a new web page before clicking over to the next one? That means your small business site has just seven seconds to sell potential customers on your products or services. So how can you maximize your site’s impact and help your […]

Awhile back we linked to Darren Hardy’s first part of his two-part post on getting ahead by being relentless. If you’re looking for a leg up on the competition, it’s definitely worth your time. In part two, Darren throws down a challenge to all entrepreneurs: to be your best self for the next thirty days […]

You might think that outsourcing is costly drain on your small business, but there are certain tasks that are time-consuming and distracting enough to be worth paying someone else to do. You might only spend two hours building a Powerpoint presentation, but you could just as easily outsource that work to someone who can do […]

If you want to be a successful entrepreneur, you should always be willing to learn. The people you’ll run into who act like they already know everything there is to know are the ones you should avoid; instead, surround yourself with people who are constantly looking to grow. Everybody, no matter who they are, has […]

Facebook launched there new Audience Network on Tuesday, a mobile ad network that will deliver targeted ads to third-party apps. Ads come in three flavors: a banner that stretches across the top of the screen, an interstitial ad that takes up the whole screen, and a native ad that takes up roughly half of the […]