There are many different ways that you can measure the success of your SEO strategy. One of the best ways to do this is to see how your keywords are ranking in the algorithm. You want to get on the first search engine page as that will allow for the most organic traffic. You also […]

An internal linking tree can be very valuable for your content strategy. It is essentially a hyperlink on your website that points visitors to a different page within your site. There are three different elements of the internal linking tree which are pillar topics, cluster topics and hyperlink. A internal linking tree is helpful because […]

When it comes to search engine optimization, it is important to optimize all of your articles. You can do this is many different ways such as identifying your core and secondary keywords. You also want to make sure that your images are well optimized and you can do this by compressing them which will your […]

A strong SEO strategy can be enhanced with social networks, and there are many ways to use social networks to your advantage. Ensure that the social network accounts are properly optimized and remember to incentivize followers on social networks to share links to your company’s website. Use powerful images as well as the Open Graph […]

Creating a content marketing strategy will give you the upper hand you need for your marketing campaign. A good strategy will build everything you need with your audience. Before you even start on another plan, you should take the proper steps to audit your previous one. Make sure you have a definite set goal for […]

Two types of optimization that you need to use for your content are SEO content optimization and social media content optimization. To optimize your SEO, remember to use strong data and analytics, relevant keywords, strong backlinks, and content that has intrinsic value. To optimize social media content, make sure your accounts are up to date […]

Every so often, you should reassess how optimized your website is by going through an SEO audit. This entails fixing links that no longer work, assessing optimization on-page, monitoring the indexing of the site on search engines, and testing the speed of your website. Remember to keep in mind three different types of metrics: SEO […]

Improving your SEO strategy is the best way to drive organic traffic to your site. To accomplish this, create relevant content by discovering what keyword phrases your audience uses. Topic clusters – interlinked blog pages on one topic – are beneficial. Furthermore, you should conduct competitor research by evaluating top pages on Google for your […]

There are many mistakes that people make when they are trying to develop a marketing plan. One of the biggest mistakes that a lot of people are making is that they are not having a long term plan. Having a long term plan will help you get over speed bumps that may happen. Some tips […]

Content marketing uses articles, videos, podcasts, and other materials to attract, engage and develop relationships with customers. It’s not enough to share your thoughts in content, you should also ask questions of your audience and respond to them. It’s also advisable to create infographics and instructional videos. Other content ideas are to conduct interviews with […]