There are quite a few steps that you need to take in order to garner the perfect social media marketing plan. The first step is simply to understand your audience and find which social media platform they are most frequently visiting. You also should be defining what your success metrics will be and then monitoring […]

Search engine optimization (SEO) is about getting higher rankings from search engines. It includes both technical and creative aspects. On-page SEO covers things like meta descriptions and site speed. User experience is a big part of it. Off-page SEO is about content creation and promotion. Link building and site navigation are key elements of it. […]

When we think about digital platforms and marketing tools they provide, we typically think about brand promotion and awareness, along with customer engagement and acquisition. Scaling the business is not something that comes to mind, but digital platforms can be very useful for this task which is often very hard thing to do, and something […]

Marketers understand that in the world of digital media and dynamic market changes, content plays an important role in any marketing strategy. It needs to be engaging and relevant, and it is also important for it to be published on a regular basis. Projects that have a goal of creating content as a part of […]

Advertising by using PPC method is a tool with tremendous potential for traffic increase for any website. Ultimately, this should translate to sales increase and profit boost. However, in order to have this result, the implementation needs to be methodical. Otherwise, your marketing investment may not yield the best return. In order to prepare for […]

Content marketing is extremely important because 70% of people would rather learn about a company through their own content rather than advertising. After reading content and comments about a company over 80% of people feel more positive about the company. When people read more about your content, 60% of people will attempt to learn more […]

Small and startup companies often neglect their marketing initiatives or approach them as an afterthought. This is also true when it comes to content and utilization of digital channels for marketing purposes. This situation is unfortunate, because content can be great way to engage your potential customer base, promote your brand and business and open […]

Having a correct strategy is important when you are using social media. Some of the things you need to look out for are having the correct H1 tags. These tags are what Google uses when you come up in search answers. Along with tags, meta title and description is very important as that information is […]

There are over 3 billion people using social media at the moment, and since it is free, it’s a great way to advertise your product. There are many things that make social media a great marketing tool. People will start talking and word of mouth is extremely effective in social media. You can engage with […]

If you are a new and small business, one of the most important things you can do is to get out there on a social media platform and advertise there. Word of mouth is at its extreme when you are on social media advertising, so make sure it’s good. People will also share and recommend […]