The author is focusing on talking about on-page SEO and content on steroids along with cutting edge SEO that can truly make huge impact and transformations on the ranking success of a website. He argues that he has mostly focuses on talking about editorial plans, query intent, and user engagement and neglected to discuss data-driven […]

Incorporating social proof in your social media marketing could improve your social media credibility. Social proof is a term that describes how potential customers will mimic the reactions of others because of their inherent need to conform. This means that reviews are very important for more than one reason. Spotlight them on your pages. Also, […]

It is important to analyze what is working and what is not with regard to your business’s social media usage. Social media should either be used to help out your sales or your branding. You should keep track of the key performance indicators, or KPIs, to figure out whether your social media is helping. Once […]

One feature that can help brands to engage with their audience is content marketing. That is why in a 2019 survey it was found that an engaged addressable database is one of the assets of a company. Content marketing is different from marketing or even direct advertising. Marketing in general wants to generate demand for […]

It can be difficult to market to fellow marketers because they believe they know all your tricks and the ways you will do it. The authors who work at Hootsuite have been marketing to social media marketers and they have secrets they want to share. The first secret is to know where and how to […]

Previously ad library could be searchable for ads related to politics or issues of national interest, but now Facebook is expanding the tool to allow users to search for all ads that a page is running. One can also see fine grained details like total impressions, how many persons saw the ad, and how much […]

It’s nearly impossible to provide a comprehensive guide to Ad formats because they come in various sizes and shapes, and evolve continuously. Therefore, the author has tried to piece together the major ad formats in Google Ads while some can be seen in Bing ads. The first ad format to be outlined is text Ads. […]

Marketing is an important part of a business plan, and email marketing is an integral part of a marketing strategy. Choosing the right email marketing service is an important step. When thinking about your service first think about the purpose of your email marketing campaign. Thinking about the specifics first will allow your to figure […]

Right now due to the problems about privacy on Facebook, Facebook has decided to trim the amount of data the Facebook Audience Insights tool can give. It only gives insights about people who have liked a page. This change has caused problems for several people. But despite these changes, one can use alternative ways to […]

Marketing is important for your business, but how do you know if your marketing efforts are working? Analyzing the results of your marketing is an important step in improving your marketing. Awario is an application that helps monitor if keywords (such as your business name) are growing in popularity on social media platforms. You can […]