Google’s Quality Rather Guidelines do not look at author reputation while ranking websites. There was a misunderstanding that the author reputation did matter after changes were made to Google’s Quality Rater Guidelines. However, that is not true. Google Quality Rater team looks at author reputation when manually assessing websites but this function is not built […]

There are 16 elements that are essential when it comes to creating some perfectly optimized content. It is very important to create good content that has a true purpose. You should not publish any blog posts just for no reason. It is important for people to fully understand why they are creating your next content […]

Although some unscrupulous SEO companies may be willing to do whatever it takes to get high rankings in search engines, it is highly advisable that you avoid using “black hat” or “gray hat” tactics. These are tactics that game the system, use loopholes, or otherwise make use of unethical quirks in the system. These tactics […]

Running contests is an effective way to promote UGC, or user-generated content, and drive more people to buy your product. Not only do the winners of these contests feel more loyalty to your brand, but also others who participate in and are aware of your contests. There are several ways to run a successful contest. […]

There are 10 conversion copy tips that every single SEO writer needs to know. Structuring your copy like building a house is one of these useful tips that people can use. Linking your ideas all together is a much better strategy than treating them all as separate. It is a lot like building a home […]

Search engine land begins by announcing the finding of four new tools available for link building. As they describe the programs, they go over the “nuts and bolts” of each program. They divide the programs into two categories, paid tools and free, and then go into finer detail about each. The paid tools are more […]

Good content can positively influence a site’s pay per click campaign, and likewise paying to promote the site can lead to more exposure to that quality content. By using PPC ads, you essentially double the listings on a search page and increase the likelihood of someone clicking to the site. Because people are more likely […]

Using email to gain more sales has to be a key marketing target. There are many ways to gain subscribers such as, sidebars or building a separate landing page. Another good way to get more subscribers would be to have them create an account with you company. Triggering popups and adding sticky notes would allow […]

The first step to revamping your SEO strategy means understanding where your current site is winning and where it is failing. Chances are, you have some core service pages and top-level tutorial pages that are sitting just in striking distance on the second page. For the purpose of this article, we won’t focus on link […]

Contrary to popular belief gaining new customers is not the only way to increase business revenue in fact studies show it may not even be the best way. It will cost you six to seven times more money to acquire a new customer than to retain an old one showing that customer retention is a […]