The holidays can be a volatile and risky time for advertisers, no matter what market you’re in. For some businesses, it’s the best time of the year. For others, business can slow down dramatically. Online retailers and others who get a boost from the holidays see much conversion rates, higher search volume, and higher CPCs. […]
Facebook Ads Fast Start #1: Targeting
“What’s the best way to target new prospects on Facebook?” I get asked that question a lot. Of course it’s usually not that *exact* question – it’s more like “I sell martial arts equipment – how can I find new customers on Facebook?” or “we need to generate leads for our local service business” or […]
SEO Secret Weapons: Facebook Ads
Which Do You Want: Rankings, or Traffic and Conversions? [In case you’re new here: The SEO strategy that we use and teach is called Link Liberation. The software we use to automate the entire process is called ResultFlow.] I’ve been doing SEO since before Google was invented. I’ve seen a lot, but one thing has […]
Why Facebook Ads Fail #2 – Topless Funnels
In a recent review of over two dozen less-than-successful Facebook campaigns, I discovered that every single one of them was making the same two mistakes. Yesterday, I explained how excessively broad targeting is killing their ROI. Today, I’ll explain why the bigger problem is in the way the campaigns were set up in the first […]
Why Facebook Ads Fail #1 – Shotgun Targeting
One of the first things we teach our new ResultFlow users about is audience targeting. Why is this so important that we literally don’t want people to touch the software until it’s done? Audiences are like Keywords The audiences that you target on Facebook are a lot like the keywords you use for search ads. […]
Facebook Partner categories are gone in 7 days, unless you do this
In case you hadn’t noticed, Facebook is kind of a big thing. How big? Well, for most businesses, Facebook can produce more traffic and sales than paid and organic search put together, even when the business is doing extremely well with both SEO and PPC search. In the webinar video above, I show a real […]
Four Facebook Campaigns Everyone Needs
In case you hadn’t noticed, Facebook is kind of a big thing. How big? Well, for most businesses, Facebook can produce more traffic and sales than paid and organic search put together, even when the business is doing extremely well with both SEO and PPC search. In fact, even for a brand new business, the […]
How to Keep Using FB Partner Categories After Oct 1
Facebook is shutting down Partner Category targeting for all advertisers as of October 1, but you don’t have to lose the value they provide, as long as you take action before August 15. Creating new campaigns with a specific focus and purpose will allow you to “mine” Facebook’s audience data and keep targeting Partner Category users beyond October 1. Here’s how.
“Link Liberation for All” – (Updated)
I’ve been teaching people how to get links without “link building” since 2009, and the latest version of the Link Liberation will begin next week. Watch this video for a complete walkthrough of the Link Liberation strategy, and to hear about the special pre-launch offer. Launch pricing is available until Wednesday, May 30 – […]
“The Holy Grail of SEO?” – SEO as a Profit Center
I recorded this video last September, during our last big launch party – it gives you a great look at the current “state of the art” in Link Liberation. Because I was trying to teach, it’s a little light on case studies, so I thought I’d add some notes to this updated post about why […]
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