Adwords Shopping Campaigns: Targeting Exact Match Keywords

Hi retailers! One of the most persistent myths about Google Adwords shopping campaigns is that you can’t target keywords. In fact, not only can you target any keywords you like, but you can specify exactly which products Google is allowed to show for each keyword that you target. In this 10-minute video, I’ll explain how […]

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Adwords Triangulation Method Part 1: Updated for 2015

The “Adwords Triangulation Method” is a name that I gave to a set of strategies and tactics that I’ve been using to win at Google Adwords for more than 10 years. The last major published update was in 2008, although I’ve given numerous talks on the system since then at various live events. This video […]

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Marketer’s Playbook #1: Affiliate Links, Press Releases + SEO

Affiliate marketing, guest posting, and press releases can all generate traffic, but they also create unnatural links, according to Google. Dan Thies explains how to have your cake, eat it too, and not even invite Google to the party.

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Diagnosing Google Penalties, Part 2: Algorithms and Weird Science

Solving Google problems is tough, especially if you don’t know what’s wrong. We’ve already looked at Manual penalties (the easy stuff) – now let’s look at diagnosing algorithmic penalties – where the art of SEO meets up with science. –Dan Okay – so you’ve got a Google “penalty” – or something. You’re not getting as […]

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Diagnosing Google Penalties, Part 1: Manual or Not?

Since cleaning up penalties is a big part of the SEO work that we do, we get asked a lot of questions about how we diagnose these issues with a client’s site. It’s tricky, so we’re starting with the simple stuff (manual action) and proceeding to the harder stuff. –Dan If your website is suffering […]

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Site Profit Optimization with Dan Thies, Business Models on the World Wide Web – Session 1

There’s an old saying that *anything* you improve in your business will improve your profits. Well, that’s sort of true – as long as you don’t do it at the expense of something else, right? Unfortunately, a lot of business owners do that every day, without even knowing it – because they simply don’t know […]

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What Every Business Plan Must Have

I’ve been spending a good bit of my “20% time” here at the Braintrust researching and studying the practice of business planning. I’ve also read a bunch of actual business plans. It seems that the theory and practice may not meet as often as they should. If you haven’t written a business plan for your […]

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The “Braintrust Blueprint” for Growing Your Business (Part 2)

We had a little bit of a delay in continuing this series – a couple of new clients had some pressing issues coming in, and we had to get them on the right footing. In the first post in this series, I gave you an overview of the blueprint that we use to move our […]

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God Damn It Rand, You Made Me Write a Blog Post!

Consultants, there’s a payoff here for you, in how to get more of the clients you want from your website, but please let me tell a quick story first. It all started innocently enough. John Doherty (who we love) posted a question on Quora, and as social people are wont to do, he Tweeted about […]

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The “Braintrust Blueprint” for Growing Your Business (Part 1)

Here at the SEO Braintrust, we’re in the business of answering questions. So, naturally, we get asked a lot of questions, but the vast majority of them, no matter what they seem to be about, boil down to this: “I know I’m supposed to do this, that, and the other thing. Someone is always telling […]

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