As an online business owner, converting visitors to buyers should be pretty much at the top of your to-do list. What’s next? How about the people that don’t convert. In this intentionally tongue-in-cheek comparison, let’s take some marketing advice from the con artists in Matchstick Men.
Who wants to double their business this year? Who thinks they know how? Recently we helped a client come up with a plan to do precisely that and the lesson on how you can do the same is as close as the next apple tree.
Math is how we keep score in the game of business, but the score itself has limited use in making that score bigger. Instead, you have to go look at insides of your business to find out what caused those numbers in the first place. There are 4 M’s you need to know here, and Math is just the first one.
Penalty Removal FAQ When your Google takes manual action they almost always send a message in Web Master Tools. These manual actions are what the reconsideration request was created to handle. If you suspect a manual penalty without a message, see Question m7. Many times however you will simply have a big loss of rankings […]
At its most basic level, running a business is about 5 simple numbers. If you know these and know how to use them, you can rapidly understand how to run and grow any business. Today we’ll look at the basics and suggest some simple ways to use them to make more money.
We got a support request yesterday that frankly touched me. I’ve heard this story so many times. “I had a great site that use to get around 40K unique visits per month. Lots of that was from organic traffic. As a result of Google updates that is down around 75%!… I had to lay off […]
Ok, this is a RANT – but I just had to get this off my chest. In this 14 minute presentation titled “The Key to Search Success”I’ll show you what is wrong with your SEO now and what you have to do to fix it. Surprisingly, this involves: the two meanings of PPC the “virtuous […]
Roughly speaking, the market or product you pick does make a difference in how big the business can be and how quickly it will grow, but there are so many really great markets that this is not a big limitation. The real trick to early success is in finding a competitive advantage that you can […]