There are plenty of common phrases you’ll come across in marketing messages, but not all of them are effective. There are some that might send your customer the wrong message. Using phrasing like “Our product enables/empowers/allows users to…” assumes that your customer wants whatever your product offers and has been waiting for you to give it to them, but customers are only focused on their own goals. Tell them how your product will make their life easier and help them achieve those goals!
Read the full article here: 5 Phrases That Ruin Marketing Messages