Your company’s website is a crucial part of the overall identity of your business. If you want to stand out, simply having a good website isn’t enough. It must be optimized for search engines so that the right customer can find you, and it must be quick, well-organized, and packed with great content to keep them around.
Too many websites feature flashy graphics and tons of bells and whistles. These things may grab customers’ attention, but they also slow down your site’s performance and distract potential customers from your products or services. Instead of flash, pack your site with substance. Showcase your rich content and you’ll show up in searches and keep people clicking for the right reasons. Another common mistake small business websites trip on is a lack of mobile optimization. Sixty percent of adults today use smartphones and tablets to search for information online, and if your site isn’t optimized it will impact your Google search ranking. You should also make it easy to find your company’s phone number, and a potential customer should be able to click the number on your page to initiate a call. All of this is designed to make navigating and enjoying your site as easy as possible!
Read the full article here: 5 Mistakes to Avoid When Creating Your Website