Influencer marketing is all about harnessing the power of social media stars to help promote your business. It’s an incredibly powerful tool, but there’s one place where it works better than anywhere else: Youtube. Youtube influencer marketing has a higher return on investment than any other platform, and it’s more influential with younger audiences than any other site.
The question is, where does your brand find Youtube influencers, and what does a successful partnership consist of? First, your brand has to connect with an influencer. If you don’t know where to begin, sites like Reelio and Revfluence will connect brands with influencers. Before you reach out, though, be sure to do your research and personalize your email.
In order to do their job well, a Youtube influencer needs two things: payment (obviously), and creative control. You have to be able to trust that your influencer knows how to reach his or her audience, and that they will be a great brand ambassador for you. These influencers have spent hundreds of hours building their personal brand, and they know what their audience wants. All you have to do is give them the means to incorporate your product in a way that will connect with their audience!
Read the full article here: https://blog.hootsuite.com/working-with-youtube-influencers/