Both social media and search engine optimization are very impactful for almost any business in today’s marketing world dominated by digital presence, but many marketers do not fully understand how these two elements complement each other. The first has a significant impact on optimization, while optimization, in turn, provides larger presence on various platforms. They also boost your effectiveness and increase brand perception and awareness, through interactive and engaging communication with prospective customers. In addition, they provide the benefit of maximized utilization of searches based on the geographical location.
- Search engines can index based on operating location, thus it pays to link your social profile to your website.
- Search engines favor shared content, so social media can help boost search engine ranking.
- Social networks enhance interaction with your audience and allow you to gain immediate feedback from customers.
“Social media marketing is by far the cheapest digital marketing approach of all.”