Every year, more and more sales shift from brick and mortar businesses to online business. That’s why so many new businesses are launching as online-only enterprises. There’s a lot of competition out there, but there is a path to success for a new online small business. You just have to watch out for these common pitfalls.
There are many elements that go into building a successful online business, but it’s important not to get bogged down in busy work. If you find yourself constantly tweaking your website, spending all of your time on social media marketing, or becoming obsessed with checking your stats, you’re probably wasting a fair amount of your time. All of these things are necessary, but they must be balanced with finding and building a loyal and engaged audience. You should also be careful not to chase after every single hot opportunity to promote your business. Rather than jumping into using Periscope because you’ve heard it can help your business, you should know what will help you and where you should focus your efforts. Finally, you have to be rigorous in your planning when it comes to content and promotions. A good strategy begins with your promotions and continues with content designed to make your leads want to buy into whatever promotions you’re offering. Get more tips for building your new online business below!
Read the full article here: 4 Rookie Errors That Stunt Your Online Business