User-generates content is a great way to boost your company’s visibility, traffic, and sales, but only when done right. If this strategy is going to work for you, you’ll have to know what works and what mistakes to avoid. If you can steer clear of these problems, you’ll be able to maximize the positive impact of your user-generated content strategy.
Whenever you set out to publish user-generated content, you should be making rights management a priority. That means you should detail both contribution and distribution rights in your terms and conditions to ensure that you’re not publishing someone else’s content without their permission. If you do it right, contributors will not only be excited to be featured by your brand, but reassured by your clear communication, too.
One of the best things about user-generated content is its relatability, and that’s why it’s important that your content doesn’t misrepresent your community. An assortment of photos, reviews, and Q&A exchanges will show both the diversity and the breadth of your brand community, allowing for an accurate representation of that community that will be easily embraced. Check out the article below for more tips!
Read the full article here: http://blog.hubspot.com/marketing/user-generated-content-mistakes#sm.00001d4egc5bnekpurl1xmkk0tacq