Whenever you start a new business, a few marketing mistakes are all but inevitable. You have navigate so many challenges, from a limited budget and resources to the need to quickly build brand visibility. Knowing the right path to great marketing is key to any new business’s success. Here are some of the mistakes that almost every new company makes, and how yours can avoid them.
You may be tempted to make a big splash with some expensive marketing right off the bat, but it’s much better to start slow. You don’t want to blow your whole marketing budget too early. Even if your huge marketing effort pays off, you might be incapable of meeting the resulting demand. Instead, test your target audience with smaller, super-targeted marketing.
That means you’ll have to figure out which social media channels your target audience frequents and what they respond to. This may take some time, so again, don’t spend too much money on perfecting your brand right away. Instead, stay flexible so you can respond to the elements of your marketing that resonate with your target audience. If you’re patient and careful, you can sidestep the mistakes that most entrepreneurs make!
Read the full article here: http://www.entrepreneur.com/article/272149
