If you’re a content marketer, you might think that you’re producing this content in hopes that someone will consume it, become inspired, and decide to make a purchase. This is one of the biggest misconceptions about the world of content marketing. The actual process involves a lot of repetition – people must visit your content many times and begin to know and understand your company before they’ll even consider taking the next step.
Read the full article here: The Greatest Misconception in Content Marketing
