Social media has gone from being something that’s optional but good to have to being the cornerstone of many marketing campaigns in just a few short years. With thousands of businesses big and small pouring resources into social media every day, can your small business ever hope to stand out? Only if you make the right moves.
Content is the most important aspect of any social media campaign. If you don’t have at least a week’s worth of content set and ready to go, then you’re already behind. You must have high quality content planned well in advance, and the more it corresponds to holidays and events, the better. Keeping up with all this work can be difficult, so it’s important to automate wherever you can. Tools like Tweet Jukebox, which allows you to send out automated tweets from a pre-loaded library, can save you a ton of time and money. Your social media team must also stay on top of any mistakes or messes that are made. It happens to many businesses eventually: a rogue tweet or a callous response to a customer question causes an outrage among your audience. When this happens, it’s important to deal with it quickly. Keeping the content flowing and the conversation going will put you one step ahead of your competition!
Read the full article here: 4 Undeniable Ways to Stay Ahead of the Competition on Social Media