‘Tis the season for retail sales, but it can be hard to stand out from all the holiday noise at this time of year. How can you better harness the power of digital marketing to drive sales this holiday season? There are several strategies that work. One of them is to market what you have in stock. It can be hard to one-up Amazon in your messaging, but one way is to tell your customers that you have what they want and that they can take it home today. Try to make as many impressions via social media as you can this month, as well. The more you remind your potential customers that you’re around, the more they will be reminded of why they liked you in the first place. As you send marketing emails and devise your social media posts, it’s best to use more pictures and less text. Be sure, though, to have at least one call to action in your email. Get them to come into the store with a discount or a free gift. Do this, and you’ll stand above all the holiday retail noise. Read the full article here: 7 Tips for Higher Retail Holiday Sales Using Email and Social Media
