You can spend all day crafting quality content for your small business’s blog, but if you can’t get anyone to share it then all your hard work will be for nothing. In order to get people like, share, and retweet your content, you first have to understand what drives people to do so.
The psychology of sharing is really pretty simple: people have to trust you before they’ll recommend your content to their friends and followers. If your site is sketchy-looking or covered with ads, or if your content is pushy or uninformed, no one will share it. Step one is to provide content with value in a user-friendly format. User-friendly not only means your site has to look great and be easy to navigate, but it also must be optimized for mobile devices. Up to twenty percent of your site’s traffic will come through mobile, and if your site isn’t optimized that’s twenty percent of readers who won’t share your content. As far as the content itself goes, focus on creating curiosity, surprise, and amazement. Dry information will get you nowhere. Emotion is one of the major reasons people share, so your content needs to elicit an emotional response from readers. Do this, and you’ll see your shares soar!
Read the full article here: 5 Ways to Increase Social Shares for Your Blog