Are you keeping up with your New Year’s resolutions? Have you been going the gym, or eating more healthy foods? What about your business resolutions? Are you doing everything you can to boost your marketing strategy? If you’ve been lagging behind on that last one, these tips will help you pick up the slack!
The first step toward a great marketing plan is knowing your business’s goals. If you know where you want to go, it’s much easier to create a plan for reaching your destination. Once you have a goal in mind it’s time to identify your target customers. Narrow down a specific target audience and focus your energies on them; it will save you a lot of time, effort, and money in the long run. Next, you have to identify what your business is selling versus what customers are actually buying. For example, you might be selling a product but your customers might be buying the experience of doing business with you. If that’s the case, you might be able to find a great competitive advantage! Take a look at your competition and figure out what they’re doing that’s working, and what they’re doing that’s not, and plan your own strategy accordingly!
Read the full article here: 5 Ways to Jumpstart Your Marketing Strategy in 2016
