Jay Baer, co-author of The NOW Revolution, said that, “Branding is the art of aligning what you want people to think about your company with what people actually do think about your company. And vice-versa.” If you’re a small business owner, branding is just as important for your company as it is for any Fortune 500 company. It will determine how people perceive you, your service, and your product. So how do you know you’re building your brand in the right way? First, you have to know who your customers are. That way, you can start building an impactful relationship with them. Trying to please everyone with your marketing will never work out. Instead, customize your message to have the maximum impact on your individual customer base. In order to know who that base is, you first have to understand your own business. What is it that makes you stand out amongst the competition in your field? Is it the quality of your services? Your enthusiasm and passion? Find that special something and use that in your marketing, and you’ll have a great start to building your brand. Radley Moss has a great write-up of these and more tips for branding your small business here: http://www.yodle.net/five-tips-for-branding-your-small-business/?utm_source=feedly&utm_reader=feedly&utm_medium=rss&utm_campaign=five-tips-for-branding-your-small-business
