The great thing about content marketing is it allows you to build a connection with your audience in various different ways. You’re basically telling your audience a story through many different methods. For example, you can use videos to entertain or educate your audience on a specific topic that you’re passionate about. You also can write an E-Book if you are looking to give out a long piece of content. Finally, you can do infographics that will help your audience understand your story in a visual data form.
- Videos can be very helpful when it comes to content marketing as you can produce an educational video on behalf of your brand.
- Ebooks are a great way to produce long pieces of content that are used to educate people. They typically cost between $1000 and $10,000 to write.
- Infographics are a great tool to use that shows people data in an easier to understand way. You’re basically telling a story in visual form.
“Content marketing is NOT social media, an intern’s job, or limited to a company blog. Like any other marketing practice, it requires commitment to systems and standards. It should be held accountable to measurable results.”