Are you planning an event for your small business? Getting people to show up can often be a challenge, and sometimes Facebook and flyers alone won’t get it done. Why not try using LinkedIn to help promote your event? With the right strategies, it can be a very effective tool!
You can start by sending status updates. On your individual page, post several times about the agenda, the venue, the times, the speakers, and whatever else you can think of. Spread your posts out at different times and days of the week, and always link to the registration site. You can also update your company’s status. Pin a status about the event to the top of you company’s page to keep it visible, and encourage your followers to like and share for more traction. You should also be targeting specific first-level connections with a direct message. These are far more likely to be seen than a simple status update, so be sure to choose who you send them to wisely. From there, go to relevant groups and share the event. If you want to give people more of a preview of your event, you can even upload a Powerpoint presentation or a video to your Professional Portfolio. This has a lot of eye-catching appeal to anyone visiting your page. Follow these strategies, and LinkedIn can help boost your event’s attendance!
Read the full article here: 10 Easy Ways to Promote Your Event on LinkedIn
