In order to be a successful content marketing professional, one should always be looking what counterparts are doing and what was successful strategy in the past. Inspiration for your content can come from the most unexpected places. Presentation is often the key of customer engagement. Adopting a mindset of a journalist will help create high quality content and visualization of your data. Customize the content based on regional differences that will enable connection based on emotions. Present information that is hard to find otherwise and create a story around it.
- The New York Times has embraced digital content and created great visualizations.
- Greggs pulled a stunt where they piggybacked off the popularity of Fenwick’s.
- HSBC ran an effective billboard campaign tailored to specific cities, something that can also be done online.
“Being a minimalist is difficult because the more elements you remove from a page, the more the remaining ones have to justify their existence.”