The holidays can be a volatile and risky time for advertisers, no matter what market you’re in. For some businesses, it’s the best time of the year. For others, business can slow down dramatically. Online retailers and others who get a boost from the holidays see much conversion rates, higher search volume, and higher CPCs. […]

Hi retailers! One of the most persistent myths about Google Adwords shopping campaigns is that you can’t target keywords. In fact, not only can you target any keywords you like, but you can specify exactly which products Google is allowed to show for each keyword that you target. In this 10-minute video, I’ll explain how […]