Changing your website can reduce the amount of traffic you already had. There are a few ways you can set yourself up for a website with less traffic, which is obviously not what you want. If you change the platform, Google may not be able to find it. If you reorganize everything and change how […]

SEOs use the 4Ps of marketing focus on four key areas. The first is Product. It is important to know your customer, and understand how your product fulfills their needs. The second is Pricing. It is important to price your product so it is both affordable and profitable. Third is Place. Make sure your ads […]

The concept of SEO, or Search Engine Optimization, applies to the newer world of Social Media. There are several ways that one can optimize one’s SEO with regard to Social Media. It is useful to grow a brand through Social Media marketing. It is important to realize that social profiles, such as a linked in […]

Today, many people think that a SEO has a magic cure all solution that solves all their problems, however there is more to it than just a simple fix all solution. There are different tips to help you organize your SEO to more efficiently and effectively improve your SEO results. From revising URL structure to […]

Finding new keywords to separate themselves from competitors can be challenging for webmasters. Especially when everyone is using the same keywords located with the same keyword tools. With a bit of creativity, however, the diligent webmaster can find a virtual Pandora’s box of new keywords using already existing tools, and free tools. These include: searching […]

As the switch from computer to mobile screens commences, columnist Patrick Stox has some ideas on how to save the integrity of design for websites originally made for our computer screens. The design challenge of hopping from the computer to a mobile screen is to cover the main ideas without cutting out any of the […]

SEO is something that, nowadays, is constantly changing and everyone seems to have an opinion on. With search engines like Google, and marketplaces like Amazon, constantly updating their algorithms, it becomes difficult for website owners to stay atop the latest happenings. However, it is important to note that not everything you read about SEO online […]

Combining different forms of online and offline marketing, and maximizing on one’s current and new traffic is vital to developing a website that continues to prosper, and a business that can grow efficiently. By combining traditional native advertising with proper content development strategies, companies can ensure that not only is their current customer base satisfied […]

When it comes to digital marketing and targeting specific customers at any given time, it is important for marketers to keep an eye on all of their target markets when conducting their campaigns. Although the specifics of each strategy for the consumers may differ, it is crucial for marketers to keep an eye on all […]

The new google update caused a lot of sites to have a drop in traffic. The “fred” update picked up its new nickname from Berry Schwartz on twitter. If your site had excessive ads, generic content offering little to no value, or low quality back links, then your probably aware that you have lost a […]