In the endless arms race between search engines and marketing designed to optimize placement in search rankings, also known as Search Engine Optimization, Google has again made changes that will force SEO efforts to follow suit. The latest is a shift in search terms that mean the same thing even if phrased differently. This change […]

Some human SEO content creators are worried that they will be replaced by AI content creators in the next 10-20 years. Fortunately for the humans, this situation is not likely to occur for hundreds of more years because that kind of sophisticated technology isn’t there yet. Instead, robot creators will be used to help humans […]

There are many different inspirations for content ideas when it comes to campaigning. One writer suggests pre-planning ideas and being very observant. For people t hat are not creative, exposing themselves to different cultures may help. Being observant of what people are doing or reading a lot of information on different topics can help oneself […]

If you are looking to provide content for people, then you are on the right track. People like to see a visual before they decide to buy something or sign up for something. With that being said, as the leader, you must decide who you are targeting as your demographic. After, you need to figure […]

Google’s Quality Rather Guidelines do not look at author reputation while ranking websites. There was a misunderstanding that the author reputation did matter after changes were made to Google’s Quality Rater Guidelines. However, that is not true. Google Quality Rater team looks at author reputation when manually assessing websites but this function is not built […]

There are 16 elements that are essential when it comes to creating some perfectly optimized content. It is very important to create good content that has a true purpose. You should not publish any blog posts just for no reason. It is important for people to fully understand why they are creating your next content […]

Although some unscrupulous SEO companies may be willing to do whatever it takes to get high rankings in search engines, it is highly advisable that you avoid using “black hat” or “gray hat” tactics. These are tactics that game the system, use loopholes, or otherwise make use of unethical quirks in the system. These tactics […]

Running contests is an effective way to promote UGC, or user-generated content, and drive more people to buy your product. Not only do the winners of these contests feel more loyalty to your brand, but also others who participate in and are aware of your contests. There are several ways to run a successful contest. […]

There are 10 conversion copy tips that every single SEO writer needs to know. Structuring your copy like building a house is one of these useful tips that people can use. Linking your ideas all together is a much better strategy than treating them all as separate. It is a lot like building a home […]

Search engine land begins by announcing the finding of four new tools available for link building. As they describe the programs, they go over the “nuts and bolts” of each program. They divide the programs into two categories, paid tools and free, and then go into finer detail about each. The paid tools are more […]