This week Google will unveil its new search snippet feature. The markup will allow website owners and SEO developers to control how sites are previewed in Google search results. Various attributes of search engine result snippets can be controlled. For example, the size of image thumbnails, the length of text and the video previews can […]

The holiday season can be very profitable for those who utilize the PPC! Review what worked last year to generate the most interest in your site. What was creative and created the most interest? What promotions worked and what did not work that you need to steer clear from. Utilize what worked, but devote a […]

Organic search results surprisingly do not generate a large amount of revenue for mainstream search engines. However, organic results that are relevant end up resulting in paid clicks which directly generates revenue. To ensure that your website is considered an organic result, you’re going to have to have an in-depth understanding of how search engines […]

Content creation is one of the primary factors associated with inbound marketing, and it pertains to developing content that will drive a targeted audience to your company’s website through avenues such as blogging. You will also want to find ways to stand out as a topic expert to Google execs, like utilizing the pillar and […]

Although data suggests that more than two thirds of consumers act with a confidence that companies are aware of their needs and desires, such an assumption is presumptuous. To get an accurate bead on a consumer’s next step requires more than a knack. Nor is it an intrinsic part of being a company. Consumer behavior, […]

According to a study conducted by Small Biz Report, 43% of companies actually lack the proper cyber security training that should be offered to their employees. This is a problem due to approximately 70% of business centers moving to a cloud computing system. A cybersecurity team should be at the forefront of any potential threats […]

Traditionally speaking, consumers would look for businesses through printed directories such as the Yellow Pages. Since physical directories like these are becoming obsolete, companies need to ensure that their presence is prominent among various online directories. Online directories are highly useful due to their ability to index companies by location, category, and other filters, allowing […]

Holiday emailing is a must and generates approximately $44.00 for every dollar you spend. Most companies are sending out holiday emails and yours needs to stand out by using some of the following strategies. Examine your competitors marketing campaigns and see what they are offering and decide how you can compete. Go back over previous […]

Even though the holiday season may be busy, it’s important to keep your website full of foot traffic, therefore businesses should create a content strategy months in advance in preparation for the holiday. Website creators should attempt to anticipate any new trends, and figure out what their audience is into. The content on the site […]

The old WordPress plug-in, WPLicense, has now been upgraded to the plug-in Creative Commons, which will allow users to easily distribute and license content. With some new, nifty features, this Creative Commons comes with a “one click attribution” when adding in images, which will give users a piece of mind that their hard work will […]