Content marketing is one of the central ways in which businesses can distinguish themselves from the competition and get customers’ attention. Creating an original blog is one excellent method of content marketing that can bring in lots of interested people and turn them into followers. Search Engine Optimization is another important content marketing concept, in […]

Creating a spreadsheet to keep track of the statistics surrounding both you and your audience in terms of your follower to engagement ratios is a great way to monitor your productivity levels while enabling you to zero in on problem areas. Try to keep track of when you’re posting the most comment, when your audience […]

Veteran-owned small businesses are a vibrant force in the US economy, employing millions of people and selling an estimated $1 trillion in goods and services each year. Veteran small-business owners are more likely than small businesses overall to use Facebook as a major business development platform. With 61 percent of veteran small business owners using […]

When publishing campaigns on Facebook, many advertisers find themselves focusing on areas of marketing that do not deserve the same attention as other profitable aspects. A prime example of this is when someone focuses too much on the cost per ad versus the earnings per ad. Your return on investment (ROI) should take a front […]

If you’re looking for a lawyer to represent your franchise, get specific about what you want, and seek out lawyers who work with comparable franchise brands. Your lawyer needs to have a thorough understanding of Franchise Disclosure Documents and regulatory matters. Don’t make the potentially grave error of going with the lawyer who wrote your […]

With approximately 70% of Americans using social media, and Facebook boasting 2.5 billion active users worldwide, a social media strategy is essential for your business. The first step is to set your goals and establish clear objectives. Next, do some research on both your target audience and your competitors. Run contests and sweepstakes as a […]

The Internet is turning 30 and there is a big celebration bash planned! The World Wide Web Foundation will host a speaker lineup, starting with Tim-Berners-Lee, the computer scientist responsible for publishing the web proposal that was the foundation of web browsing as we know it today. Lee will also participate in a forum at […]

When thinking about how to use influencers, start out by deciding what platforms you want to use, and make sure you don’t just limit yourself to Instagram and YouTube. Understand what kind of media your customers seek out, and whose input can tangibly influence their buying decisions. You can then use tools like the Influencer […]

Developing an effective marketing strategy for organic traffic is one that includes keeping up with current digital trends while maintaining user-friendly interfaces. You’re going to want to ensure that your platform is optimized for mobile use, as over half of searches are now done through mobile devices. Also be sure to publish routine video content […]

Since marketing is everywhere in social media; platforms are now looking to optimize their ads. Because people respond differently, ad makers need to change their content to reach varied audiences. Start by sharing the benefit of your product, and test your item, and check out what influencers are doing to sell products and get attention. […]