Businesses are having to change rapidly due to the COVID-19 pandemic. Businesses that once used offline marketing to fuel growth have had to transition to almost entirely online marketing. This is especially true for businesses that handle transactions with other businesses. Knowing how to survive this recession is likely going to be the ones who […]

Google has changed their My Business program for the betterment of businesses looking to analyze their data most forwarded. Google is allowing businesses to see when they get calls based on search findings. They are also changing the max video upload size to be capped at 75 instead of 100mb. This change may be a […]

Aligning sales and marketing is an extremely important thing to do as a business. Sales refers more to the activities that come with selling your product whereas the marketing aspect refers to how you make people interested in your product. Some key performance indicators when it comes to marketing and sales include sales revenue, cost […]

Creating 600 links in only one month, with only two individuals working on personal outreach, is an enormous feat and quite uncommon in search engine optimization. There is some preparation work needed for this undertaking. Make sure you have opt-in list ready for e-mail campaign. Create custom e-mail campaigns based on the target market. Have […]

Most marketers using Google Analytics use only the most popular features, which is really to say that the tool is underutilized. It is interesting that, as we are able to gather more data than ever, we still rely on research that does not fully utilize these sets of data. Even tools like Google Analytics require […]

Customer lifetime Value is an important KPI metric that allows you to understand how your business will affect your customers. It’s not just about getting more sales but being able to grow relationships which will mean more in the long term. Offering your clients graphics to spice up their blog is a great way to […]

Even the best marketing plan may provide little benefit to marketers if you cannot measure its success and apply the results in future campaigns. Marketing data and analytics provide important insights that helps you understand your customer base better, create more reliable forecasts and anticipate future market developments. Tracking the data you need is the […]

Conversion rate is an important key performance indicator for any strategic marketing plan, and nowhere is its importance more evident than on social media platforms. They have high levels of engagement, but that does not necessarily translate into high rates of conversion. For businesses in the service of consulting, conversion rate is a lifeline. There […]

Social media is going through constant changes, but in 2020, primarily due to the pandemic we are experiencing, these changes were much more dramatic. Pandemic has had a tremendous impact on interpersonal communication, our shopping habits and social media interactions capture these changes. Societal upheavals also put the use of social media to the forefront […]

Enterprises understand that successful search engine optimization is not guaranteed by following technical procedures or pursuing growth opportunities that require content creation. The critical role of professionals and specialists is increasingly coming into focus, especially since enterprise demands differ from general SEO requirements. Error mitigation and management is important segment, especially after the launch. Analysis […]