Social media is replete with videos about product reviews and about how to use various things that people like. Content creators also have used the platforms to create a huge fan base especially on Youtube and Snapchat. Today some social media influencers like Bhuvan Bam and Kusha Kapila are more influential and sought after than […]

Data blending can open up a whole new world of knowledge for data-driven marketers. One common issue with blending data from a variety of different sources is the need to standardize the formatting of common columns such as URLs. You can use either absolute or relative URLs, but you need to make sure that all […]

Marketing will continue its rapid pace of change in 2019, and will remain critical to the American economy. Brands will increase their investment in their Business-to-Business (B2B) marketing teams, and in their employees. Employees advocating for their brands through their own networks will become increasingly important. Although integration via social media will increase, more scrutiny […]

2018 was a great year for Google and SEO. It was the year that Google introduced dramatic changes to how it evaluates its ranking of sites. Google started using Artificial intelligence heavily that year and this was for about 30 percent of search queries. This changed so many things about SEO like the fact that […]

The author is focusing on talking about on-page SEO and content on steroids along with cutting edge SEO that can truly make huge impact and transformations on the ranking success of a website. He argues that he has mostly focuses on talking about editorial plans, query intent, and user engagement and neglected to discuss data-driven […]

Incorporating social proof in your social media marketing could improve your social media credibility. Social proof is a term that describes how potential customers will mimic the reactions of others because of their inherent need to conform. This means that reviews are very important for more than one reason. Spotlight them on your pages. Also, […]

It is important to analyze what is working and what is not with regard to your business’s social media usage. Social media should either be used to help out your sales or your branding. You should keep track of the key performance indicators, or KPIs, to figure out whether your social media is helping. Once […]

One feature that can help brands to engage with their audience is content marketing. That is why in a 2019 survey it was found that an engaged addressable database is one of the assets of a company. Content marketing is different from marketing or even direct advertising. Marketing in general wants to generate demand for […]

It can be difficult to market to fellow marketers because they believe they know all your tricks and the ways you will do it. The authors who work at Hootsuite have been marketing to social media marketers and they have secrets they want to share. The first secret is to know where and how to […]

Previously ad library could be searchable for ads related to politics or issues of national interest, but now Facebook is expanding the tool to allow users to search for all ads that a page is running. One can also see fine grained details like total impressions, how many persons saw the ad, and how much […]