Google will penalize you for backlinks that you purchased from an unreliable SEO company or got via a link exchange scheme, and for unnatural ones you added yourself. In cases like these, it’s best to just remove the offending backlinks. The number and quality of your incoming backlinks from other websites plays a major role […]

Facebook plans to release their digital wallet, Calibra, in 2020. Calibra will use the digital currency Libra, which is backed by Facebook and many other companies known in the digital arena. Marketers are watching the cross-border payment abilities and increased ad revenue offered by Calibra. Calibra’s success rests on the cryptocurrency, Libra, and its potential […]

There are many ways a small business in the travel industry can leverage SEO on a budget. One of these is to conduct keyword research to learn what travel related phrases people are searching for online. Another is to write guest posts to be published on non-competitive travel sites with high traffic that can direct […]

The Periodic Table of Search Engine Optimization Success Factors was officially updated on June 4, 2019, to reflect the latest changes in Google term rankings, emerging technology trends and SEO strategy. The new edition of the Periodic Table of SEO success was unveiled at the SMX Advance conference in Seattle by industry leaders and other […]

No matter what we deal with in life, the associations we make from one thing to another are powerful, and Facebook has realized this when discussing the topic of streaming ads. In her new post, Amy Gesenhues explains the new filters that Facebook implemented, what each filter will allow you to do in terms of […]

The internationally recognized SEO expert Brian Dean recently announced that only 8.5% of outreach mail has any chance of a response. Only 80 responses will come from every 1000 emails, and only 50 of those will gain links. Link prospecting rests on relevancy, but it also requires relationship building. Relationships are especially important in diverse […]

Fixing indexing errors is an important part of the SEO process because if a web site is not indexed correctly, Google won’t provide it in search results. The index coverage and URL inspection tool are used to find and fix errors. An explanation on using both tools explains the common terms and options. It provides […]

Long-tail keywords are search terms containing more than one word to narrow search results. A head keyword is a high-traffic, high-difficulty term that covers an entire topic. Long-tail kewywords make up 70% of all searches and relate to the intent of the user. The point of the search is a product or service to fill […]

It’s possible for small business owners to improve their company website’s SEO even on a budget. Some of the most popular SEO methods business owners are using include running social media advertising campaigns, optimizing their website for mobile devices, conducting keyword research, making sure their content is high quality, and optimizing their website for voice […]

A recent study by Sprout Social unearths some data relevant to social media marketing. One finding is that nearly half of marketers say their top challenge is to develop strategies that support their business goals. This gets at a key point about social media marketing: you need to understand exactly what you want to achieve. […]