The world has changed a lot in 2020, and marketing strategies that worked in the past are no longer going to cut it. Consumers are searching for different information. For example, the search “best restaurants near me” has declined, while “food delivery” has increased. The key to marketing success is to look for market gaps, […]

With the growing technology landscape, digital marketing has replaced traditional marketing. Companies are able to reach consumers more readily and businesses need to be on top of their game to beat the competition. They need to avoid common digital marketing mistakes to like running campaigns without a purpose or having an outdated website. Instead, businesses […]

Before a search engine provides users with relevant hyperlinks pertaining to the subject, they have to determine the inquirer’s intent. They do this by an algorithm that determines whether this intent is to find an answer to a question. If is not, the algorithm then concludes that the secondary intent must be entirely different. Google […]

Experts claim that marketing analytics are essentially the same thing as a salesman having a constructive conversation with a customer on what item to purchase. These conversations still happen when a consumer visits a website to purchase a product or service, but the website is what acts as the salesman in virtual scenarios. Utilizing marketing […]

Covid-19 pandemic offers an opportunity to view, review and revise your marketing plan by adopting a different perspective. As some industries like hospitality, restaurants and travel are hit really hard, it is obvious that their content marketing initiatives set in motion before pandemic do not generate leads. Your marketing approach needs to recognize the changing […]

Booking for small business tends to get more complicated if you have more than one loan and this situation can negatively impact monthly cash flow. Debt consolidation can simplify your accounting and often save you money in process. Through consolidation of your debt, you can lower your monthly payment, lower your interest rate or in […]

For websites to increase their search ranking on sites like Google, it is commonly thought they should remove or no-index low-performing pages. One of the masters behind Google’s search algorithm, John Mueller, weighed in on the practice. He stated that low-traffic pages may effect search ranking, but it also depends on the type of website. […]

When it comes to SEO and understanding SEO you have to fully understand everything that goes into SEO. Algorithms are important to understand. Without this understanding it would be more difficult to see how exactly search engine optimization works. With machine learning, it is a way to solve a problem, and it is not the […]

Search engines appear to rank pages to keep their user in mind and most importantly, to gain ad revenue. How they rank these pages, though, is another question. Although the process is relatively unclear, experts agree that search engines use a series of steps to rank pages. The first step is to classify the page […]

Link building can be difficult, you have to pitch to someone else, even if your site is popular and even if you are doing well for yourself with your content, you will still have to sell it. You will want to start by building a relationship with other site owners so that when the time […]