Almost every industry is hit with slower production levels once summer comes to an end, but there are some techniques that marketers can implement to successfully combat this common slump. One of the primary techniques is to promote a special offer that will gain your clientele’s attention through exciting deals. Also be sure to post […]

Many business owners make the mistake about constantly posting blogs promoting their product or service without offering engaging content surrounding other topics in their industry. Since consumers are often Googling certain subjects related to your industry, your best bet is to create content that is relevant to these subjects so that your site ranks high […]

To keep your business successful in the long term, it is necessary to keep up-to-date on digital marketing. Digital marketing incorporates anything that uses the internet, including social media marketing and email marketing. To succeed in digital marketing, you need to go to the online places where your current and potential customers are. Additionally, you […]

Advanced PPC (Pay-per-click) strategies are gaining more and more attention in the internet advertising world. These models which are used to drive traffic to websites are needed by retailers to stay ahead of the competition. These strategies include implementing shopping brand and non-brand keyword segmentation, dynamic search ads and adopting successful showcase shopping ads like […]

In today’s market based Internet driven environment, it is very important to have a comprehensive blogging strategy. Key reasons are that you can help build up your brand name, increase authority and leadership as well as increase traffic captured by search engines. In addition, effective blogging can help you develop an engaged community. Finally, blogging […]

As confirmed by John Mueller of Google, there are no plans to bring every legacy feature into the new version of Search Console. The question popped up in a discussion about submitting a robots.txt file, one of the most commonly used legacy features. Mueller clarifies that Google’s plan isn’t just copy features over, but to […]

It is easier to market your business in this digital age. If you are not sure how to do so, you can follow these three strategies. First, boost your business’s online ranking and bring more traffic to your site by using search engine optimization techniques. Second, start a blog and use relevant keywords to stay […]

The winter holidays are a busy time for retail, and there are ways you can use that to your advantage – if you plan ahead. By utilizing Keyword Planner, you can hone in on what keywords are especially popular during the holidays (and only during that time) and ensure you have the merchandise to provide […]

You can now play the podcasts that come up when you search on Google directly in your search results. Which podcasts Google shows you will depend on Google’s analysis of what is discussed within a podcast. This analysis is directly enabled by Google’s project to automatically transcribe podcasts in order to make the searchable within […]

Technical SEO can help smaller e-commerce sites survive and thrive in an industry often perceived as dominated by a few giants. Using long-tail keywords with more specific descriptions of products may not bring in more traffic in total, but often the traffic they do bring in will have higher conversion rates. Meta descriptions and unique […]