Automated PPC campaigns have been shown to be more more prevalent in today’s world, but running one efficiently requires being well-versed in certain techniques. The first technique that is mentioned in automated PPC is maintaining consistent structure. This may sound like an easy venture, but even the smallest inconsistencies in one account structure can result […]

A lot of people in the search engine optimization business are using Python to automate various tasks and save time. Python is an open source programming language that has a low cost of maintenance. Python can be used for implementation, visibility benchmarking and intent mapping. Visibility benchmarking can be done running scripts and can turn […]

Many business executives are under the impression that sending bulk emails are the answer when it comes to link building. Alexandra Tachalova is the Founder of Digital Olympus, and she claims that her company has a substantial amount of success in link building without sending mass amounts of emails. One of the number one pieces […]

In a world where people pay money just to avoid ads, you will want to find other ways to engage with your audience. If you have a blog that you post content to regularly then you will start to notice that you have a following that actually enjoys engaging with your content. You can use […]

Key word research involves looking for key words and phrases that align with your business that will enable users to find information about you online. In order to do this you need to understand who your audience is and what they care about as far as what your business provides. You will also need to […]

There are a variety of plug ins on the word press site that are being overtaken by hackers. Many of the plug ins were designed to help site owners have more control over what they use it for and what audience they reach but hackers have been able to log in and create their own […]

If you want to publish content on Google’s AMP that is both informative and engaging, you’re going to want to ensure that your articles are structured with the appropriate data. This data should include your article’s placement in two different carousels: the top stores and the host. Those who utilize AMP should also be looking […]

Utilizing the Featured Snippets tool provided by Google is a great way to ensure that your content will be adequately indexed within the SERPs (search engine results pages). In order to qualify for this feature, your snippets must not include anything that could be considered harmful, dangerous, or even controversial. Bing has a tool that […]

You may think that emailing people is a thing of the past but that’s not true, plenty of people still prefer to respond to messages via email. So, the next time you start thinking that emailing is dead, remember, that plenty of people still use it and prefer to use it. If you have a […]

In a discussion about the future of marketing, Salesforce’s Mathew Sweezey spoke about the ‘post AI consumer’ who interacts with artificial intelligence regularly. By 2025, the expectation is that 95% of interactions between customers and brands will be through AI. However, customers don’t trust brands nearly as much as they trust other customers, something that […]