Digital marketing has become more competitive than ever but it has brought a lot of new technologies to help with it. Artificial intelligence and content marketing has helped make digital marketing more reliable than before. Voice searches like Siri and Alexa and conversational chatbots have made digital marketing very successful. Email marketing has been very […]

Here are some new digital marketing trends that you can consider for your new year’s marketing needs. One trend is to use personalized messaging about a customer’s questions or use it for educational purposes to encourage more sales. Another trend is to use media to grow awareness of your brand or website. Use social media […]

Hiring a social marketing expert can be tough when people are all boasting big numbers. You want to be able to verify the claims made by your candidates. Anyone can make their resume look good but you can weed out the fakers by asking the right questions. You want to ask them what their previous […]

Social media marketing is the cheapest way to boost your brand in the modern marketplace. You can use social media to engage with a whole new audience without having to buy radio time or the like. You want to make sure with SMM to plan your posts in advance. You want to make sure you […]

Recent policy decisions by China, Mexico and Argentina see markets ending on a high note this year with cash flowing into emerging markets funds. The optimism comes from China’s upward revision of GDP forecasts, and holding 1 and 5 year loan rates steady. Mexico has opted to for a conservative 25bps rate cut, and a […]

When promoting a brand from your company there are many things to consider. At the top of that list is to acknowledge that people are more apt to buy brands that serve immediate needs as well as helping the environment. Studies show that a whopping 63% would purchase products that have a world purpose. With […]

This past week brings many surprising statistics in the gift giving arena. The results are as follows; 61% of Gen Z consumers are actually planning on recycling gifts this year. The top reason for this is obviously to save money. During this time rose a phrase called “Chrimbo limbo” where companies had the opportunity to […]

2019 provided ample information for marketers worldwide. Some of the heavy hitters gave us valuable information to learn from…Such as Comcast. Comcast made a decision not to carry a channel which gave the consumers a reason to dump them and hop aboard another service. Another article most watched was the career path of fortune 500 […]

Google now includes time stamps in their search algorithm. It doesn’t require technical coding to add timestamps, simply type out the time in plain text. This way google can crawl the videos and make sure that the most accurate search results are brought up for people who are interested in content like yours. For videos […]

Google will be updating its review rich results in order to improve performance and prevent abusive implementation. This Google update has a significant impact for any publisher who uses reviews structured data. Review rich results display star ratings in search results snippets. Google will now be limiting rich results reviews to certain schema and forbidding […]