In order to gain a competitive edge in the links world you will need to have content that people want to view. It seems simple because it is, you want to have information that no other person has available only through you. You can also mix it up by making it more fun by adding […]

If you are a business, you will need to start planning your 2020 SEO strategy in order to boost your chances at generating more leads and traffic. Google constantly changes and updates the way they optimize their search results. Companies need to keep up with those updates and continue to optimize their site so they […]

Google is making it much easier to see pages that are in line with what you are searching for using AI. This feature is terrific as it allows you to go back to pages that you did not save but were interested in. This type of search and save is progressive as it enables you […]

One of the smartest things you can do as a marketer is to simply come up with a plan and stick to it. Having great content is extremely important to generate leads, just as great writing ability is very important. The best ways to get eyes on your content is to release high quality content […]

There are a few different ways that you can use mindful digital marketing. Pratyahara is when to focus the mind on self knowledge rather than the external world. It’s also very important to stay positive and having the ability to reflect. Visualizing the best outcomes can convert them into real life outcomes. Empathy and compassion […]

Site architecture is a way to organize web pages for users to find information in a much easier way. Flat site structure is simply when every page on the web site is just a click or two from the home page. Taxonomical site structure is when the site is divided into topic categories and then […]

Many people have an outdated view of what is required for good Search Engine Optimization writing. The quality of the content has a large influence in search rankings than many believe. The key is for companies to combine the art of Search Engine Optimization with the art of writing, and only then can a company […]

The experts at Google are standing by their convictions in regards to their claims that meta descriptions do not contribute to rankings in search engine result pages (SERPs). Those who specialize in SEO marketing adamantly disagree. Having a description for your site that is direct, informative, and inviting gives the customer more incentive to click […]

Danny Sullivan, Google’s Search Liaison, said that structured data does not affect search rankings. A food blogger said that Google sent her a letter that said structured data will affect their Google rankings. However Google said that it was just a suggestion not a requirement and structured data will not affect rankings. Sullivan responded to […]

With your header, you want to be able to capture their attention with what is on that header. It should tell a story of what they will be able to find in that article. In that text they are going to scan for key words. They are looking for something specific. With a book, they […]