Search engine optimization at enterprise levels rests on four pillars critical to its success. Companies are realizing that relying on technical analysis is no longer sufficient and that specialists and cross-functional team members are needed to communicate the strategy to all stakeholders. Management of errors before product launch is part of mitigation process. Reporting and […]

Twitter will now be allowing users to crop their own photos now, the way it has been previously is that they would crop the photos for their users and this isn’t making users very happy. The way photos are cropped would leave out important details in the post because it is based on algorithms. The […]

You can create a significant number of links with minimal effort if you are aware of just how you are supposed to build links on your web page. If your strategy for link building is data drive then you will probably be able to generate quite a few links on your web page. It does […]

Marketing teams are no exception when it comes to the requirement for effectiveness in their work. In the times of pandemic and an increasing virtual work, this requirement is becoming critical. It is estimated that only 20% of our work effort is actually spent on the highest value tasks. Cross-functional teams are still rare and […]

Software as a service companies are facing growing competition and differentiation becomes critical for company’s survival in such a competitive market. It is important to have a strategy that is easy to scale, and some tactical initiatives can help you achieve this goal, since basic search engine optimization is no longer sufficient. Familiarity and utilization […]

There are machines that you can use to help you with your SEO. This seems like a strange concept but a lot of programmers aren’t aware of what actually goes into the coding blocks either, they have help with certain programs and software as well. You might find, when you are learning about machine learning, […]

Holiday season is upon us and, regardless of the current pandemic and economic uncertainty, that is the prime time for retailers. This is the time when your business should plan its strategy for the holidays, as it will require modifications this year. Do customer surveys early and fully understand what it is that they are […]

Businesses are having to change rapidly due to the COVID-19 pandemic. Businesses that once used offline marketing to fuel growth have had to transition to almost entirely online marketing. This is especially true for businesses that handle transactions with other businesses. Knowing how to survive this recession is likely going to be the ones who […]

Google has changed their My Business program for the betterment of businesses looking to analyze their data most forwarded. Google is allowing businesses to see when they get calls based on search findings. They are also changing the max video upload size to be capped at 75 instead of 100mb. This change may be a […]

Aligning sales and marketing is an extremely important thing to do as a business. Sales refers more to the activities that come with selling your product whereas the marketing aspect refers to how you make people interested in your product. Some key performance indicators when it comes to marketing and sales include sales revenue, cost […]