In a digital, content-filled world filled with notifications and anxiety, practicing mindfulness can definitely help and there are some specific methods that may be beneficial. One thing to do is to create a new mantra for each new day in order to remind oneself that they are okay. For activities that involve a lot of […]

Authoritative and relevant link building is one of the key ways to ensure that your content results in high traffic and high conversion ratings. Unfortunately, there are many myths floating around in the marketing world in regards to link building that need to be corrected. A common myth related to link building is that sending […]

Google is currently one of the biggest names in technology and business and has no plans of going anywhere any time soon, but does that mean your marketing depends on website traffic from them? In his new blog post, Brian Harnish discusses a few tips and tricks to avoid getting stuck in Google only revenue. […]

Optimizing your crawl budget – that is, how often a search engine’s crawlers go over the pages of your domain – is an essential way to improve SEO performance. The basics include allowing crawling of your important web pages in robot.txt and eliminating, or at least limiting, redirect chains. Additionally, use HTML whenever possible. Two […]

Social media listening is a marketing tool that involves continuously monitoring interactions between your customers and your brand. There are several programs on the market that aid in social media listening, many of which offer free versions with limited features. Sprout Social is a great example of a reputable social media listening app, and it […]

You can now view a datasets through Google’s Search Console feature. By clicking the Enhancements section, you can view an in depth report on all of your site’s structured data. This dataset helps Google identify different sets of data that will determine where your site is within the search engine results pages (SERPs). These datasets […]

When a consumer purchases your product or service through your site, they have done so through a specific process that doesn’t solely rely on the first or last touchpoint that you can see. Joel Rubinson suggests using a method called multi-touch attribution (MTA) in order to determine which areas of marketing are working best for […]

According to Sirius Decisions, approximately 60-70% of content produced by B2B companies is actually consumed. This is primarily due to people viewing your content as a B2B professional as gimmicky and sales-oriented. This can be remedies by creating a content hub known as a “buffer zone” that creates a space where you can share content […]

Knowing who your true web audience is will give you the opportunity to create content that results in higher conversion rates. You can start the journey of finding your targeted audience by utilizing Google Analytic’s Default Channel Grouping tool. With this tool you can select different ages and genders and compare them to each other […]

Word of mouth marketing can seemingly launch products and services from obscurity into success. Running a word of mouth marketing campaign isn’t so easy. First and foremost you must understand your product, target customer, and industry, and be able to speak intelligently about them. Second, you need to build a social media presence around your […]