Too many businesses make the mistake of not having a plan for social media management. Instead, they just wing it, which is unlikely to yield results. To develop a social media management plan, begin by identifying your goals. Do you want to increase brand awareness? Attract new leads? Build a loyal community? Next, focus on […]

One of the most common bad decisions people make with video marketing is including long, dull introductory segments on YouTube videos. This is a huge mistake, because on average you have about six seconds to grab a viewer’s attention on YouTube. Likewise, relying too much on audio or neglecting to add captions is a major […]

When you’re trying to expand your Facebook ad campaign, one basic rule is to increase your budget through several periodic, small increases rather than one big increase. This allows your ad campaigns to keep more of the data they’ve already obtained, and make better use of it. Facebook ad manager’s breakdown feature is a great […]

WordPress is the most popular Contingent Management System that can be used to help you make and maintain your website. It is easily used by a lot of sources, including businesses, individuals, and on-line stores. There are many reasons you should try this program. For example, it’s an online program so you don’t need to […]

People in the SEO community are starting to focus more on the technical parts of SEO and are beginning to disregard link building. While technical SEO is most certainly important, you are missing out on money if you don’t partake in link building as well. Research has shown that having a low number of relevant, […]

It is hard to get your brilliant ideas out to the world if you are just a small business. Search Engine Optimization, or SEO, and Pay-Per-Click, or PPC, are two of the most common search strategies that companies use. SEO can help rank your content higher in search engines. PPC is when you pay a […]

CSS is a stylesheet that you can utilize to change the appearance of your website. CSS is much simpler than the traditional HTML, leading to a more streamlined way to create a font style for your website with all of the necessary elements. CSS is also great for developing the design and layout for your […]

Doing the same task on multiple programs is a real chore. You can use integration to build a better connection between the programs you’re using and to reduce tedium. Integrations can be found at a number of marketplaces. They are different from iPaaS, which is a cloud-based, less direct connection system. There are many different […]

Google search ranking – in other words, the order in which links appear after a search query, is decided by a large number of factors. Some of the factors utilized include relevancy to the query, the quality of the page, and how recent the page is. The number rating of all of these factors are […]

LinkedIn is a great tool, especially for professional networking. Another great use for LinkedIn is using it to promote your business in order to gain new employees or customers. Part of generating this interest in your company is learning how to write a response message without making it sound like you are trying to sell […]