Marketing is designed to engage with prospective buyers and reel them in. It accomplishes this goal with creative and engaging content. Unfortunately, some industries have more to work with than others. People are naturally impelled to read about products that dovetail with the movie industry, or with interesting topics, like glamorous people. Marketers are not […]

Once you have an online social media presence it is incumbent for any marketer worth her salt to keep that presence active and engaging with any potential product users. Obviously, picking the site that works best for your product is imperative. Every site has a different agenda and a different way to engage users. Find […]

As a marketer, you would have had to be living under a rock to have missed the increasing importance of social media. It’s data-proven that a well-devised social media campaign can significantly impact your revenue for the positive. However, it can also prove itself a giant hole into which you dump untold money and resources. […]

The great thing about content marketing is it allows you to build a connection with your audience in various different ways. You’re basically telling your audience a story through many different methods. For example, you can use videos to entertain or educate your audience on a specific topic that you’re passionate about. You also can […]

There is a difference between website speed optimization and search engine optimization but you also can optimize both at the same time. The best way to optimize for both of these is to create relevant content so that many users will visit your website. You also want to provide a great experience for your users […]

There are quite a few different ways that you can use chatbots in tandem with a pay per click campaign. A simple way is to answer frequently asked questions by a user instead of directing them to a dedicated FAQ page. You also can direct users to a specific landing page, product page or towards […]

There is a complicated relationship between SEO (search enginge optimization) and social media. Being able to make sure posts and content are found when people are searching for them is key, and also having visibility of your platform helps as well. It is important to manage and invest in both of these things to make […]

The impact of social media is quite obvious, but there are still marketers who question the place of digital channels in their marketing strategy. For most of them, the notion that involvement in this segment of marketing is not the best use of resources stems from their lack of understanding of the digital content power. […]

The link between social media and search engine optimization exists, although it may not be quite visible, easily measurable or direct. Because of these characteristics, some marketers deny its existence. Yet, your social platform marketing strategy can have significant impact on your rankings. When it comes to search results, these platforms are consistently placed near […]

Marketers often discuss the question of whether the social media has a direct, measurable impact on your search engine optimization and rankings. In reality, this question misses the mark and the answer is irrelevant. The fact is that social platforms provide an opportunity for business to promote their brand and place their content to a […]