Search Engine Optimization is such a great tool for businesses and websites alike, and the community that goes along with SEO is very helpful and supportive. SEO is always changing and evolving because of the different algorithms and data that is given and meaningful to search rankings. SEO is also never boring because there is […]

If you want to improve SEO for your content and are not sure where to begin, you will want to use one or several of these research tools to figure out what people are searching for most often. You will also want to become familiar with how people search, do you they use complete sentences […]

The best way to reach your audience when marketing is by understanding them. Before you can connect with potential customers, you need to know what speaks to them. Understanding your competitors is one way to do this; it allows you to understand what brings customers to them over you, and what you could be doing […]

Marketing automation is a great tool to expand your customer base and really reach a larger demographic but the best ways to use it might not be so obvious to a new user. Marketing automation is software that reaches new audiences, allowing you to reach more of the right people. Automation also can prevent burnout […]

Emojis are used in communication very often in the new digital age, with people communicating by text or direct messages more often than not. People are using emojis to communicate how they’re feeling to go along with the text, it takes the guesswork out of figuring out the mood of a text or an email […]

Looking at a Google analytics report can be overwhelming for anybody to look at, there is so much information there and you’re probably not sure what to do with it all. There are five different reports that you can do to help make the information clearer and help you to decide what you should do […]

As Google has transformed, so has its way of making content relevant. Content relevance comes from how much relevant information is contained in the content. Links are a great way to build a content community. When you have a lot of information to share and are able to point people in the right direction of […]

Mobile SEO and desktop SEO are both pretty similar in that you will want to produce relevant content that has keywords that are searchable. It has been shown that people who use a mobile phone are more likely to make a purchase than those that use desktop. For this reason you will want to make […]

If you’re putting out new content this year you will probably want to see a return on all of your efforts. Many marketers are doing some different things that haven’t been done as often before. Some people are deciding to do podcasts to churn out content, another option that is being used is augmented reality. […]

In order to gain a competitive edge in the links world you will need to have content that people want to view. It seems simple because it is, you want to have information that no other person has available only through you. You can also mix it up by making it more fun by adding […]