Google’s search engine results page (SERP) has dramatically changed over the last few years. Jessica Bowman, CEO of SEO In-house, claims that Google is now more of a portal than a search engine, a change that has ramifications for SEO. Bowman believes that companies now need to create an “SEO army” that is integrated will […]

The price of digital signage, previously accessible only to larger businesses, has declined to the point where small businesses will be increasingly able to afford it. Digital signage is a great way to take the human social awkwardness out of finding customers who need help and distinguishing them from customers who do not. You can […]

Google Ads will now provide a wide variety of metrics for analyzing landing page performance, to include total clicks, CTR, CPC, total conversions and conversion rate. You can also identify landing pages which are insufficiently mobile-friendly which you might want to upgrade. This kind of data lets you figure out which of your landing pages […]

The internet is one of the greatest inventions, it helps individuals who are on the go reach the products and knowledge they seek on their time and most importantly, on their terms. In his new post, Greg Sterling emphasizes the need for companies to be aware of how they are being searched for and how […]

There are four different marketing objectives that can be grouped into a funnel module, and these objectives include: awareness, consideration, conversion, and retargeting. The first step includes creating highly engaging content that has the ability to produce quality leads. The consideration part of the funnel entails the education process in which you can help the […]

Social media algorithms are changing and this has made it harder to get attention. If your goal is to increase social media engagement, then you should make sure you have a good social media strategy that is based on specific goals. Your social media posts should be for a specific audience and should involve some […]

Finding the right people who fit your product’s demographic can be one of the most frustrating aspects of the marketing game. In their new guide video, Social Media Examiner has compiled a comprehensive summary on how to use Facebook video ads to attract new local customers. They outline some of the top struggles companies face, […]

One of the tactics of SEO that has a tendency to go into style and constantly go out of style is link building. One of such tactics in this arena is broken link building. Broken link building was once convenient as well as a scalable tool that a builder always had in his toolbox. Then […]

The URL, archive.org, was used in 2001 by a non-profit called the Internet archive to launch a website whose goal was to make archive copies of the Internet. The machine was called the Wayback Machine. The Internet archive wanted to build a digital library that would record the history of the internet that is similar […]

You can improve your video views on twitter with something called Twitter Media Studio. This program can help you make thumbnail images, catchy titles, text captions, and link call to action buttons. It is designed for people who advertise on Twitter and is easy to use. First you must upload the video content. You can […]