There are many vital aspects that you need to remember when it comes to optimizing your website with regards to UX and SEO. It is essential that you remember that your target audience is actual human users and you should be making your site easy for people of all ages and computer experience to use. […]

If your new social media campaign is not working, there are a few different tweaks that you can make that can improve it. First, make sure that you have come up with a strategy for your campaign and if that particular strategy isn’t producing results, make some changes to it. You also want to make […]

There are a few different ways that you can improve your conversion rate for your pay per click campaigns. You first will need to figure out what your current conversion rate is in order to get your starting point. A simple way to improve your conversion rate is to improve your landing page by having […]

Marketers need to take a step back and plan on taking on all of your content and assets with the goal of not only owning the shelf space at Google’s SERPs but also through other channels. Build pages and content around those questions as they are highly relevant to your user. Make sure to provide […]

There are many different ways that you can use your content to get more business to business traffic as well as more leads. First, you want to research the needs of your customers in order to create content that is relevant and useful to them. You also can guarantee visibility for your content by using […]

There are quite a few things that you can do to come up with an idea system that will help you come up with social media content ideas. First, try to define who your ideal customer is and start to market and publish content directed at them. You also should try to plot out a […]

There are quite a few trends that are showing us what the future of social marketing are going to look like. For example, written content is going to become easier to monetize because Twitter has acquired new apps such as Revue, Breaker and Squad. We also are going to see more real-time audio become interactive […]

When it comes to your content strategy plan, there are a few different things you can do to get content that will generate non-organic traffic. For example, you can publish content that features quotes or interviews as this will get you traffic from fans of the person that is being quoted or interviewed. You also […]

By now, every marketer understands the importance of social media and how critical this piece is to your digital marketing strategy. It is a tool that allows you to build relationship with your customers, but it should not be taken as something that does it all. There are also misconceptions about it that need to […]

Creating content is not an easy marketing task to do, and it is utterly disappointing to see that the content you created does not achieve the goal of selling. Digital world of today is highly competitive and reaching the customers with your messages is only getting more difficult. In order to have the best return […]