Content marketing has a lot that goes into it. Researching content is very important so that it can appeal to the right customer base. Tools that help include BuzzSumo because it simplifies the research process. It does this by pulling in popular posts based on keywords. Ubersuggest is also a similar tool that expands keywords […]

When comparing upstream marketing vs. downstream marketing, it is first helpful to explain exactly what each one is. Upstream marketing is a long term marketing approach designed to target certain population segments to better help companies understand their audience better. Once the upstream marketing portion is complete, downstream marketing is used to generate a plan […]

There are many ways that you can repurpose your audio and video content so that you can use it on your social media profile. For example, if you have a podcast, you can edit it and take the best sound bites from the entire episode and post it to give people a teaser. You can […]

Publishing a white paper comes with lots of stress as everyone knows. Nowadays you have to be very careful with making the correct notations when it comes to your sources. The trick to getting this right is what is known as a content style guide. A content style guide is a form, such as a […]

A lot of people don’t think about how image search is a vital part of search engine optimization. Experts from  Google tell us that image searches are the most organic way people find information. People identify with imagery and get a much clearer idea of what they are looking for. Whether it’s brands or popular […]

Privacy and data are extremely important to PPC marketers. Once you learn about what consumers’ concerns are, you can leverage what you learn into a strategy that suits you. Each consumer is an individual. Consumers desire a personalized experience. The nature of marketing in this climate is finding ways to personalize the experience for them. […]

Everyone is aware of auto completion when they use Google. What most might not be aware of is how openly available this technology is. There are open source solutions that allow us to take advantage of high quality content that comes from computer algorithms. This makes it easy to forego having to use humans when […]

In order to generate text on a scalable level, one can do this programmatically do this using a transformer-based language model. AS the SEO community keeps continuing to evolve, so too does the way that data is generated. The possibilities continue to increase. The SEO community is full of very capable developers that are working […]

Apps which make it to the top rated list consists of a wide variety of services and capabilities made available by partners from around the globe and displaying the diversity of tools which customers employ in order to grow. The fastest growing apps list provide an avenue for our customers to get a comprehensive look-in […]

In the global world of marketing, search engine optimization principles are generally the same for different countries and markets, but there are subtle differences marketers need to be aware of, in order for SEO to be efficient. In order to implement these different tweaks, you need to know your audience and understand cultural differences and […]