Nine out of ten marketers list brand awareness as one of their most important goals, but to increase it is quite difficult. Fortunately, there are some proven strategies that can help you in reaching this goal. Consider partnering with business that are highly visible and whose brand is recognizable. You can also partner with individuals, […]

SEO is tricky. Even marketers that know and understand the ins and outs of it have to keep relearning and refining their technique to avoid pitfalls. One that has happened to many is the disgruntling experience of having a search ad rated for a keyword that is irrelevant to your campaign and product. This happens […]

SEO strategists appreciate the necessity of acquiring good quality and highly useful links for their site. So, they assiduously look for appropriate and relevant sites with useful links. What they fail to realize is that while link acquisition is a digital matter, it is also a social one. Sites have owners that have worked hard […]

If you are using a ‘pay-per-click’ advertising strategy, you should know that there are ways to pay less to Google for this tool. When setting it up, know what your goal is for getting clicks– is it just to draw attention to your business, or to result in a purchase? You can also specify which […]

SEO has changed the rules over the years, now there are more usability concerns. Like, you have to make sure that your users can view your website from their mobile phones. You can find out what the competitors are doing by performing an analysis of what they are doing. Also, make sure to get creative, […]

Finding your target audience is the most important thing to know when it comes to creating a revenue stream. If you are able to connect with your target audience, then you will be able to engage with them. Once you have engaged with them, then you will want to keep them around by continuing to […]

Customers are looking for a few things when they are shopping your ecommerce website. For one, they are used to a flawless system of getting what they are paying for. this means that they expect to have great customer service and that they are able to find exactly what they are looking for. It’s not […]

Key words used to matter, and if you ask someone who has been doing this for a long time and ask them how they do things, prepare for them to go on and on for a couple of hours about what they do. There are some social platforms where key words are still important. Bing […]

Retargeting and remarketing are often used in a context where they supposedly mean the same thing, but there are differences between these two terms that advertisers should understand. The main difference is in the strategy they require and the key customer groups they target. For companies, the line separating the two is getting more undistinguishable […]

With proliferation of social media, the number of ways you can utilize them also increased. This is important for marketers, because they need an understanding of what works best for their business. Not every platform offers the same opportunity and not every platform is equally suitable for every company. One of the most effective strategies […]