It’s nearly impossible to provide a comprehensive guide to Ad formats because they come in various sizes and shapes, and evolve continuously. Therefore, the author has tried to piece together the major ad formats in Google Ads while some can be seen in Bing ads. The first ad format to be outlined is text Ads. […]

Marketing is an important part of a business plan, and email marketing is an integral part of a marketing strategy. Choosing the right email marketing service is an important step. When thinking about your service first think about the purpose of your email marketing campaign. Thinking about the specifics first will allow your to figure […]

Right now due to the problems about privacy on Facebook, Facebook has decided to trim the amount of data the Facebook Audience Insights tool can give. It only gives insights about people who have liked a page. This change has caused problems for several people. But despite these changes, one can use alternative ways to […]

Marketing is important for your business, but how do you know if your marketing efforts are working? Analyzing the results of your marketing is an important step in improving your marketing. Awario is an application that helps monitor if keywords (such as your business name) are growing in popularity on social media platforms. You can […]

Keywords — the exact words or phrases you use for your Google Ad campaigns — are a central element of PPC. There are several different varieties of keywords. Transactional keywords convey some level of intent to buy, while generic keywords have no inherent intent. Locational and brand keywords are associated with specific places or organizations. […]

The term SEO has been a huge focus in the marketing world for many years now, but according to Paola-Didone, there are only five crucial recommendations that will make the difference between an amazing data set and one that flops onto the ground. By observing and tailoring your methods to fit with your industry using […]

Google Analytics provides Ecommerce Reports full of useful information about what products you’ve sold and in what numbers, as well as how much revenue you got from the sales. The Standard Ecommerce Report also shows information like conversion rates, and can organize its sales and revenue data by product, chronologically or by order number. This […]

Content marketing is one of the central ways in which businesses can distinguish themselves from the competition and get customers’ attention. Creating an original blog is one excellent method of content marketing that can bring in lots of interested people and turn them into followers. Search Engine Optimization is another important content marketing concept, in […]

Creating a spreadsheet to keep track of the statistics surrounding both you and your audience in terms of your follower to engagement ratios is a great way to monitor your productivity levels while enabling you to zero in on problem areas. Try to keep track of when you’re posting the most comment, when your audience […]

Veteran-owned small businesses are a vibrant force in the US economy, employing millions of people and selling an estimated $1 trillion in goods and services each year. Veteran small-business owners are more likely than small businesses overall to use Facebook as a major business development platform. With 61 percent of veteran small business owners using […]