Desai is the Director of Mass and Brand Marketing for Amazon, India. In a recent conference in Bangladore, Desai described the shift in direction marketing campaigns have taken. In the past, marketing was used to change the publics’ perception; but today, the main focus is geared towards changing behavior by encouraging consumers to use a […]

Marketing to customers through text messages may seem counter-intuitive, but it is making a comeback as a preferred channel for communication. Current consumers are increasingly scheduling and responding to appointments, and making purchases in responses to SMS, as opposed to email and phone. To be effective with SMS marketing, respect must be shown to the […]

Google is working on a new feature to add timestamp results to videos, and show those stamps in the Google search results. The timestamps will be for key points in the videos, where the topics change, or important actions occur. In order to be eligible for this new feature, videos need to be in English, […]

Making sure your marketing content is in good order before publishing it is important. Glaring errors can be costly to fix after the material is published. Start by making sure there are no spelling errors, and the grammar is correct. Look at your headlines to make sure it conveys the correct message. Click on hyperlinks […]

There are several types of web hosting. Various website traffic volumes need different types of hosting. The needs of a small site with few visitors will be drastically different from a larger site. Shared hosting shares resources with other sites, but is perfectly fine for many smaller sites. VPN hosting shares a server, but not […]

Influence.co recently surveyed nearly 1,000 respondents about social media etiquette. Businesses with a social media presence should be mindful of the findings. The results show that bullying, sharing discriminatory content and posting fake news are considered the most inappropriate behaviors. Political content was named as the top reason people disconnect from social media entirely. It’s […]

Digital marketing doesn’t occur in an online bubble, but is often connected to real world activities. Fortunately, Google Ads enables you to link offline interactions to your online ad campaigns. One way is to import offline conversion data. If you use Salesforce, it provides direct integration into Google Ads. Another method is phone call tracking, […]

Small business owners are always looking for ways to improve their business or to get ahead in the market. One way they can do so is to educate themselves about and invest in digital marketing. This form of marketing provides another way for small businesses to stay ahead of the competition, which can be fierce. […]

Marketing is vital to any business. It is how you get new customers and helps maintain the existing ones. There are certain keys to implementing content marketing into your marketing strategy. One such way to ensure success is to make sure the content that you are producing is high quality. If you wouldn’t want to […]

Just like anyone else, solo entrepreneurs (“solopreneurs”) need to utilize digital marketing strategies to grow their businesses. Central to this is making sure your website is mobile friendly and that the content provides solutions to potential clients. The website should also be optimized for search engines, so learn the fundamentals of SEO. If you have […]