If you are thinking that quality links come from guests, I’ve been there too, they don’t do a single thing for you when it comes to SEO. You will want to gain some experience with links the same way you have experience with wine tasting. Both require expertise and practice. The best way to ensure […]

Now that we are deep into a recession, a lot of businesses are finding themselves operating on a digital scale. Even in past recessions, we weren’t as reliant on digital marketing as we are this time around. If you want to take a look at how you’re performing, activity wise, on your site. There was […]

Google Analytics is a powerful tool for marketers, and if you are limiting your use of it to basic charts, you are really missing out on its potential. Below these common metrics, there’s a lot that Google can offer that can help you deploy your marketing strategy. With data abundance bordering overload, there is no […]

SEO is different for every company, a company that is large is going to need a different strategy than a smaller business with a smaller niche is going to need. there are many different SEO strategies that you can use and this is because every business is different. Even though the SEO guidelines are the […]

Protecting the data is not only a good business practice, but in case of data containing information on entities other than your business it is also a legal requirement. The surveillance by big technology companies is increasing every year, but during this pandemic it became downright invasive. The fact that misuse of data in the […]

We are slowly entering the last quarter of 2020, and to say that this year was wild and unpredictable would be an understatement. Social media is continuing to thrive and this year it made further leaps due to the pandemic and presidential election in America. As we predicted, brand activism is taking a center stage, […]

If you are wanting to analyze the customer journey, then you are looking into what is working during the journey and what isn’t working during the journey. The journey may not be clear, however, if you haven’t set a plan in place or a goal to determine what direction you want things to go. You […]

Many marketers are unaware of rules and regulations guiding social media. Knowledge of these laws is important, especially for marketers using social media to engage with potential customer base. The difficulty is in the fact that these policies vary across international borders, and sometimes differ between the states. Some of the areas regulated by rules […]

Search engine optimization on an enterprise level poses additional challenges. The higher level of optimization is necessary more complex, as cross functional teams are bigger and budget constraints more intricate. Due to its complexity, tracking key performance indicators requires a deliberate effort. Getting all stakeholders to support the initiatives is also significantly more difficult than […]

Research shows that value-added services can increase value for customers. Customer lifetime value is a key measurement of how much value customers are gaining. Ways to increase customer lifetime value are through email marketing, social graphics, market research, keyword research, Google posts, review management, crisis communications, UX testing, documentations, and remote team support. Ask yourself […]