When publishing campaigns on Facebook, many advertisers find themselves focusing on areas of marketing that do not deserve the same attention as other profitable aspects. A prime example of this is when someone focuses too much on the cost per ad versus the earnings per ad. Your return on investment (ROI) should take a front […]

If you’re looking for a lawyer to represent your franchise, get specific about what you want, and seek out lawyers who work with comparable franchise brands. Your lawyer needs to have a thorough understanding of Franchise Disclosure Documents and regulatory matters. Don’t make the potentially grave error of going with the lawyer who wrote your […]

With approximately 70% of Americans using social media, and Facebook boasting 2.5 billion active users worldwide, a social media strategy is essential for your business. The first step is to set your goals and establish clear objectives. Next, do some research on both your target audience and your competitors. Run contests and sweepstakes as a […]

The Internet is turning 30 and there is a big celebration bash planned! The World Wide Web Foundation will host a speaker lineup, starting with Tim-Berners-Lee, the computer scientist responsible for publishing the web proposal that was the foundation of web browsing as we know it today. Lee will also participate in a forum at […]

When thinking about how to use influencers, start out by deciding what platforms you want to use, and make sure you don’t just limit yourself to Instagram and YouTube. Understand what kind of media your customers seek out, and whose input can tangibly influence their buying decisions. You can then use tools like the Influencer […]

Developing an effective marketing strategy for organic traffic is one that includes keeping up with current digital trends while maintaining user-friendly interfaces. You’re going to want to ensure that your platform is optimized for mobile use, as over half of searches are now done through mobile devices. Also be sure to publish routine video content […]

Since marketing is everywhere in social media; platforms are now looking to optimize their ads. Because people respond differently, ad makers need to change their content to reach varied audiences. Start by sharing the benefit of your product, and test your item, and check out what influencers are doing to sell products and get attention. […]

Facebook has recently announced several new partnerships, including one with Viasat. The goal of the partnership with Viasat is to help expand their broadband while allowing the deployment for more WiFi hotspots. Nobody is quite sure as to why Facebook has an investment in hotspots since they have not readily disclosed this information, but it […]

When you’re operating locally, your strategy needs to be condensed to a much smaller audience instead of having a more broader approach that can resonate with an international community. You’re going to have to scan your area while getting to know the residents and what their demographics are like. Also zone in on more specific […]

Managing a group on Facebook can often be difficult when it comes to keeping track of the community while maintaining a certain level of involvement. Facebook is now introducing a feature called Group Management Tools that give you more user-friendly ways to keep track of your activity within your community, as well as keeping track […]