The last year has really stood out in recent history from the presidential election to the pandemic. The way we live our lives and do business will seemingly be forever changed. The new year will bring about exciting new changes involving what we used to think as the digital transformation. Now, companies who were hesitant […]

The beginning of the new year is the great point in time when we should look at current trends and what we should pursue in 2021. Google Analytics is a powerful analytics tool, but relying on it completely can lead to disappointing results, and you should diversify the tool usage. Voice search is becoming more […]

Have engagement with your sales funnel is important so that customers can truly understand your product. This is especially important when you don’t sell physical items that basically describe themselves. Figure out what your customers pain points are so you can speak directly to how you can help them solve problems. Posting content that proves […]

If you are churning out content on a regular basis and it doesn’t seem to be gaining any traction, then you might want to focus on the experience of creating content instead of just pushing content out hoping to get a bite. The experience people are having with your content is what makes it or […]

For a long time, LinkedIn was neglected as a marketing channel by content marketing professionals. This is slowly changing, as marketers understand the full potential and the reach of this platform. Still, some trends are developing that should signal to marketers what kind of content marketing strategy they should deploy. Engagement for long form communication […]

There are many ways that small businesses can get more from their SEO. First, small business owners should make sure that they do the proper research and get a greater understanding of how SEO works. Being hands on will allows them to learn how to get the most out of their SEO which will help […]

Before you start to research what it is your customers need, make sure you know what you are going to give in terms of what your brand stands for and what it is. You can start with pay per click, which works on websites, where people visit websites and click on an ad that they […]

Today’s small businesses face the challenge of simultaneously engaging social media users while improving their search ranking. One idea is to concentrate on developing local brand awareness. Snapchat is useful in that it lets you set geographical parameters and dates. Reputation management campaigns are also beneficial. Google and Bing are now incorporating social media content […]

There are quite a few different advantages that small businesses have over major firms when it comes to SEO. First, small businesses are able to tweak their keywords to their audience better because they sell a more niche product. They also have the advantage of being able to use local SEO since most small businesses […]

There are multiple steps involved with link building just like there are multiple steps involved with making a sale. If you are only focusing on the end result, or the final sale, then you will be missing out on all those vital steps that drive someone to make a sale. Link building works the same […]