There are four different marketing objectives that can be grouped into a funnel module, and these objectives include: awareness, consideration, conversion, and retargeting. The first step includes creating highly engaging content that has the ability to produce quality leads. The consideration part of the funnel entails the education process in which you can help the […]

Social media algorithms are changing and this has made it harder to get attention. If your goal is to increase social media engagement, then you should make sure you have a good social media strategy that is based on specific goals. Your social media posts should be for a specific audience and should involve some […]

Finding the right people who fit your product’s demographic can be one of the most frustrating aspects of the marketing game. In their new guide video, Social Media Examiner has compiled a comprehensive summary on how to use Facebook video ads to attract new local customers. They outline some of the top struggles companies face, […]

One of the tactics of SEO that has a tendency to go into style and constantly go out of style is link building. One of such tactics in this arena is broken link building. Broken link building was once convenient as well as a scalable tool that a builder always had in his toolbox. Then […]

The URL, archive.org, was used in 2001 by a non-profit called the Internet archive to launch a website whose goal was to make archive copies of the Internet. The machine was called the Wayback Machine. The Internet archive wanted to build a digital library that would record the history of the internet that is similar […]

You can improve your video views on twitter with something called Twitter Media Studio. This program can help you make thumbnail images, catchy titles, text captions, and link call to action buttons. It is designed for people who advertise on Twitter and is easy to use. First you must upload the video content. You can […]

There have been changes to the facebook ad relevance score and many persons would be wondering what the diagnostics on facebook ad relevance score means for them. The author wants to use this blog piece to help advertisers to improve their ad campaigns by using the facebook ad relevance diagnostics. When defining the facebook ad […]

With more companies trying to shift their focus out of the printed-on paper world and into the realm of digital, it can get confusing and overwhelming on what type of marketing reaches certain audiences the best way. Quicksprout has compiled dozes of articles that focus on topics such as marketing foundations, channels that are best […]

While LinkedIn can be an excellent tool for link generation, it will be much more precise and effective if you upgrade to LinkedIn Sales Navigator. An upgrade to Sales Navigator is probably a great idea if you want to target potential leads more effectively, frequently run into the limitations of the free commercial search feature, […]

One thing that is important for ecommerce websites to be able to drive more sales is that they first have to get to the top of both paid and organic search along with having lots of traffic that are quality traffic. This can quickly get complicated though, according to the author, when one considers the […]