For most search engine optimization agencies, forecasting comes across as a routine, but there are still many challenges with implementation and interpretation. There is a requirement to find a connection between the performance and return on investment and the process is loosely defined. As with any forecasting, there’s a limitation in our ability to predict […]

Search engine optimization and accessibility often overlap. Accessibility of websites should be an important concern for those working with and within the web space. Cognitive, visual and physical challenges need to be addressed in order for the website to be fully accessible, which is also a legal requirement in many instances. Accessibility is guided by […]

The usage of social media significantly increased during the pandemic, but at the same time the key performance indicator measuring engagement have dropped. When it comes to the reach of your social media activity, you need to adopt an approach as if it is a TV network. Your customers can help you spread the message, […]

Keywords used to be a focal point for any search engine optimization work. Making the list robust, including both long and short tail phrases was important in order to avoid limiting the coverage. The time have certainly changing and the value of keywords is diminishing. Search provides like Bing, Google and Microsoft have slowly shifted […]

Of course, your site is too big, too smart, too well-known, too niche-specific to ever be overlooked by a search engine. Well…Not necessarily. Just to use the example of the ubiquitous Google. Every marketer worth her salt understands that the algorithms employed by the big G shift, like an amorphous amoeba. What is a crucial […]

Online community has been debating the claim that Google utilizes data provided by Google Analytics to enhance the rankings. The rumors stemmed from Google’s own statements confirming the use of data, albeit in a consolidated and anonymized form, as defined in its terms of service. The history of this issue is going back more than […]

The world of content marketing is constantly changing, and consumers preferences have changed along with it. As opposed to traditional blog posts, there are several new types of content that customers are actively searching out. On the top of that list is video content, as online marketers are tailoring many of their strategies to fit […]

Google is launching a new service that will allow people to connect all their online business profiles. The new virtual business cards will appear if someone’s name is searched for on Google. The tech company is trying to make it easier for online business professionals to gain popularity and promote their services. Also, it will […]

Android is rolling out their own search engine, which may spell trouble for Google. According to a new study, nearly one quarter of mobile users would select a default search engine other than Google if prompted. The study was funded by another rival search engine, DuckDuckGo, who hopes its findings will provide more competition in […]

In order to be a successful content marketing professional, one should always be looking what counterparts are doing and what was successful strategy in the past. Inspiration for your content can come from the most unexpected places. Presentation is often the key of customer engagement. Adopting a mindset of a journalist will help create high […]