Google search ranking – in other words, the order in which links appear after a search query, is decided by a large number of factors. Some of the factors utilized include relevancy to the query, the quality of the page, and how recent the page is. The number rating of all of these factors are […]

LinkedIn is a great tool, especially for professional networking. Another great use for LinkedIn is using it to promote your business in order to gain new employees or customers. Part of generating this interest in your company is learning how to write a response message without making it sound like you are trying to sell […]

Analytics and web scraping for valuable information can be fun, but it can also be inappropriate if not done in the correct way. In his new blog post, Faisal Anderson discusses what log files, how you can access the log files for your website and what you should be looking for when you do. By […]

When building a website, it’s important to make sure that your website is not confusing. A major thing to avoid is having duplicate versions of your site on the web, like one with an HTTPS certificate and another with HTTP. Further, it’s important to keep your code consistent and up-to-date, and to use the appropriate […]

An easy, small change you can make to improve your website’s SEO is using heading tags. These are HTML tags that create various sizes and ranks of headers throughout your posts. Most blogs have visual editors you can use to create headings without using HTML. Although headings are not as important as back links or […]

Social Media Examiner recently talked to a series of video marketing experts to learn about some of the common mistakes people make with video content. For example, on Facebook, you usually have only about six seconds to get a viewer’s attention, so don’t waste those precious seconds with lengthy introductions. Additionally, many people watch videos […]

The SEO marketing game is difficult to win at and has a lot of different moving pieces that need to continually be updated and addressed to ensure success. In his new blog post, Alex Chris summarizes what bad backlinks are and how you can get them removed from Google. He also takes the time to […]

When it comes to business marketing, social media is an essential component. However, the tools that facilitate this critical marketing form can often come with steep price tags that may not be within the budget for smaller businesses. Luckily, there are inexpensive solutions out there that provide reasonable cost without sacrificing effectiveness. Some of these […]

While content marketing is important for a wide variety of businesses, your exact usage of it is going to be shaped by everything from what industrial sector you work in, to the kind of organization. You are, as well as whether you are a B2B or B2C organization. Don’t just copy somebody else’s Content — […]

There are a number of things that may indicate a need to reconsider your paid search strategy to make sure you’re getting the most out of it. Consistently underspending your budget, for example, could indicate that your keyword list or targeting are too limited. It could also mean there just isn’t enough demand out there. […]