Maintaining relevancy within any industry requires consistent follow-through in establishing your digital presence. Developing a SEO-driven strategy should be the first step in online marketing, and these strategic methods include several important aspects. One of these aspects is the ability to index your website while evaluating its crawlability. This pertains to ensuring that the important […]

Motivating your staff to become more active in social media is a great way to create higher levels of lead generation and overall popularity within your industry. Before you start expecting them to jump right into it, take the time to help them understand which platforms serve which purpose. For instance, LinkedIn is a primary […]

Shep Hyken is an expert in customer service and has an extensive amount of experience revolving around consumer behavior. He started on this journey at only 12 years old, when he would go around doing magic shows for birthday parties. He illustrates the importance of customer care in marketing by relating it to a church […]

Approximately 62% of small business executives claim that their attempts at using Facebook ads to generate more traffic to their website has completely failed. While this is quite discouraging, it is important to note that the issue probably lies within the demographic you’re trying to reach, and not necessarily the campaigning tool itself. Be sure […]

There are some marketing trends that most of us have to accept being left in 2018. For instance, splitting email campaigns among consumers is both time-consuming and counterproductive. Instead of taking the time to test two different email templates on your subscribers, create a singular campaign that is multi-layered. Creating one campaign that is more […]

There are constantly conversations going on in the online world consisting of trending keywords and topics. Being able to listen to these subjects in an analytic manner is what social listening is. There are many tools that marketers can utilize in order to automate certain parts of the social listening process such as Awario, which […]

SEO Experts are now finding the specific components that go into the consumer behavior that results in lead generation. One of these specific components is referred to as identity. The identity is what reflects the individual, who they want to be, and relates to their own hobbies. The next component surrounds info and utility which […]

Step one of any ecommerce operation is traffic. Without customers clicking over to your website, nothing else matters. And once you get them to click, you want them to click again, and return hopefully over and over. With purchasing patterns increasingly shifting to the web, and some of the heaviest buyers making multiple purchases each […]

Google is expanding the scope of ‘exact match’ keywords. They are expanding to include misspellings, and other slight differences in the words. This is done through machine learning algorithms that discern the intent of the search. Additionally, there are different types of matches, Phrase match, Broad match, and the previous Exact match. The new exact […]

To maximize the search traffic for your particular site is very important for the growth of your site. You want to make sure that you get as much traffic as you possible can. This will obviously allow people to see what you have to offer and what you need to do to improve the amount […]