In case you hadn’t noticed, Facebook is kind of a big thing. How big? Well, for most businesses, Facebook can produce more traffic and sales than paid and organic search put together, even when the business is doing extremely well with both SEO and PPC search. In the webinar video above, I show a real […]
Facebook is shutting down Partner Category targeting for all advertisers as of October 1, but you don’t have to lose the value they provide, as long as you take action before August 15. Creating new campaigns with a specific focus and purpose will allow you to “mine” Facebook’s audience data and keep targeting Partner Category users beyond October 1. Here’s how.