Facebook announced much needed changes to their Ads Manager reports today. In the past, it has been pretty much impossible to see spend and conversion rates side by side in one report, especially for direct sales. We’ve had to aggregate information from 2 or more different places to be able to determine the cost per […]

Facebook ads have been delivering off-the-charts results for our clients for more than a year, and recent changes make it even easier for anyone to tap into this source of highly targeted traffic.

Facebook just announced that they are planning to cull their ad units from 27 to less than half this amount. They are moving to an ‘outcome driven’ ad setup. The desired objective of the ad will be “the first thing an advertiser indicates, not the type of ad”, writes Justin Lafferty from AllFacebook.com. This is […]

(From Andrea’s notes at the June 4, 2013 AllTwitter Conference in San Francisco) Imagine my surprise when Jeff Dauler (radio personality) described the process used in radio to determine their best customer. (I wasn’t really surprised, good marketing is good marketing!)

Listen in as Dan and Andrea speak with Rich Stokes of AdGooroo. Founded in 2004, AdGooroo is the original Search Engine Intelligence company. Their services help over 2,000 global advertisers excel in PPC, SEO, and Display Advertising. AdGooroo offers several products. Their most popular product, SEM Insight, provides competitive intelligence to search engine marketers and […]

This is a rare opportunity to hear from Vanessa Fox, the woman who built the first version of Webmaster Tools. She not only knows how search engines work, but how they THINK. That, plus the fact that she does consulting and helps small businesses, is an incredibly valuable combination for all of us. Vanessa is […]

In the next major leap towards enabling us to actually read minds, Facebook announced that they’ve released a new feature called “Partner Categories”. This means that little ol’ advertisers like you and me will be able to target folks based on their behavior across the web, not just Facebook. Think about that for a minute… […]