What happens when you can talk to your most valued customer in a ‘language’ that makes sense to them? “CHECKMATE!” Join Howie Jacobson for his famous “Checkmate” presentation. You’ll leave this webinar with an incredible process for understanding your Customer Avatar. It’s easy to do, really fun, and will make a significant difference to your […]
Google Releases “Disavow Link” Tool at Pubcon
Google’s Matt Cutts made an announcement at Pubcon, about their new tool allowing webmasters to “disavow” links. Lisa’s writeup here is okay, but she’s live blogging so cut her a break if she didn’t get every question you have answered. We will know more over the next few days, and we’ll keep you posted on […]
A “Walking Psychographic”
One of the most common mistakes business owners make when it comes to marketing their business is that they think like… well, a business owner. Here’s a conversation I recently had with my own mother, who raises and sells native plants: Mom: “How do I get more people to buy native plants?” Me: “What does […]
Conversion Testing First Timers
This live training is perfect for you if: You own a business, or You have consulting clients, or You have been putting off doing conversion testing because you think it’s too hard or too time consuming. Dennis van der Heijden from Convert.com puts all fears to rest as he shows how easy it is to […]
“The Zen Of Fame”, Andrea Warner with Susan Harrow
What “inspires” people to buy?? Something about the spirit of a message either motivates these creatures or pushes them someplace else. How do you cultivate a message that makes them want to understand what you have to say and then buy what you’re offering??? First, let’s get on the same page with how we’re using […]
Confirmed: Google Penalties for User-Generated Spam
I just read a semi-funny post from John Marshall at Talking Points Memo, from a couple days ago. TPM received a request from a prolific comment spammer to remove their comment spam from the site. Apparently the spammer has been having some, er, troubles with Google. If you feel like you must go read it […]
Video: PPC Account Review Webinar w/ Joel McDonald
One of the best ways to learn how to manage pay per click campaigns is to get an expert to go over your account with you, bit by bit, piece by piece. Today, you can get a little piece of that, in this video replay of one of our most popular live training sessions ever. […]
Google Responds: Adwords “Ad Rotation” Changes Go Opt-Out
I posted last month about pending changes to the Adwords “rotate evenly” setting – don’t want to rehash that because you can read it here. The good news is that Google has heard the punishing feedback from advertisers, and made some changes. First, they’ve changed the default to 90 days – which means that your […]
White Hat Black Belt Course Outline
We fought off the Panda… We fought off the Penguin… Seriously. We’ve been working for more than a year, and every Google update means we have to go over each piece of what we teach to check for possible changes. But after a year of work, and a bunch of false alarms: White Hat Black […]
Edge Cases & SEO Consequences: Bad Behavior vs. Cloudflare
One of our consultant clients pointed this one out to me. It’s a good example of how vitally important it is for SEO consultants to understand how the search engine machine actually works. While troubleshooting a potential Penguin issue for a client, she discovered that the client was using the “Bad Behavior” plugin for WordPress, […]
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