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“Link Building is Dead” – Replay

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I’ve been doing SEO since before it even had a name, and “getting links” has been a big part of the puzzle for almost that long. Everyone knows this, and everyone in the industry has their own methods for getting links. Unfortunately, most of the methods that everyone knows about are only effective for certain […]

Link building sucks, so I just quit doing it.

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I’ve been doing SEO since before it even had a name, and “getting links” has been a big part of the puzzle for almost that long. Everyone knows this, and everyone in the industry has their own methods for getting links. Ours is a little… different.

9 week case study: audience up 172% and 805 new visitors

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Here’s a real case study showing how our audience-focused approach worked to drive 805 targeted prospects to a client website in just 9 weeks. But let’s start at the beginning, with the people that don’t know you. Yes, it’s shocking, but somehow people just won’t find your wonderful website without promotion. This client was already […]

Core PPC 2017, Video #1: Introduction & The Adwords Auction

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The new Core PPC training is officially underway! If you sign up during the beta, you can get the entire training for free. (See details below the video).     What is Core PPC? Core PPC is a complete system for setting up and operating pay-per-click campaigns, focused on the needs of small businesses and […]

My new Core PPC training starts tomorrow – here’s how to get it free

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My “Core PPC” training was last updated in 2009, and a lot has changed since then. I haven’t updated it because the strategic lessons it contains haven’t changed at all, and many other folks (including Google) have filled in the gap with “functional” training on how to operate the Adwords interface. Over the years, though, […]

What does Funnel really mean?

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You use this word Funnel a lot – I do not think it means what you think it means.   Building the killer funnel that will turn your business around is all the rage these days. But hang on – do you really even know what your funnel is? And are the courses and products […]

Updating my “Core PPC” training – who wants it?

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Hi folks – I am thinking about doing an update of my Core PPC training, because it seems like it would be very helpful to a lot of people, but I’m only going to do it if there’s serious interest. Assuming the price was free, is this something you would take the time to watch? […]

A New Strategy for SEO in the “Third Age”

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As “Second Age” tactics like anchor text links become less effective, “Third Age” strategies like Link Liberation are becoming more effective. In this video, I’ll reveal the simple “Audience Based SEO” strategy that allowed 33 out of 36 testers to increase their organic traffic from Google by an average of 95.8%, in just one year. […]

Are We Entering the Third Age of SEO?

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I think it’s time for us to stop “dancing around” the big changes at Google, and start doing something about it. This is the first talk in a series on what I’m calling the “Third Age” of SEO. In the video above, I lay out my case for why I think the new Penguin and […]