Increasing your conversion rate will make you more money. Duh. That’s obvious. But what about the visitors that do not buy? If they didn’t buy now does that mean they won’t buy ever? Are they really worth nothing at all? In the next 500 words I’ll prove to you that your non-converting traffic is your […]
Maximizing Holiday Profits, Part 1 (Start Now)
As we gear up for what promises to be a very busy 2015 holiday season, a lot of retailers are asking the same question: “What can I do right now to make my holiday selling season a success?” Of course, this is an especially busy time for retailers, so I’ve boiled my answer down to […]
How to double your traffic – on demand
What if… there was a source of free traffic that could be turned on at will. Plus – since we’re dreaming here – what if this source was nearly unlimited and converted better than any other free source? This is not a dream – this is email. The graph above is the traffic to our […]
“SEO is Dead” Not!
I’m sure SEO has been pronounced dead at least every couple years. Is your SEO dead? Maybe it is – but our “SEO” most certainly is not.
The One Way to Beat Amazon?
If your business sells physical products online then Amazon is likely one of your biggest competitors – maybe also your biggest partner too! So how do you maintain, and increase, your website sales even as Amazon itself continues to grow stronger? In this (rather long) post I’ll show you in some detail two real life […]
Does Google demote affiliates? My evidenced based answer.
It is “widely known” – and therefore just as questionable – that Google does not like affiliate sites and has algorithms to demote them in search results. But is this true? Below I’ll show you recent traffic growth on three affiliate sites – the proof is in the numbers. Case #1: This is a brand […]
With My Utmost Respect to Daniel Levis, but…
Daniel Levis is (IMHO) one of the great copywriters of our time. I have several of his courses and use and teach his exposition of “The Hero’s Journey” on a regular basis. If you don’t swipe ALL of his copy, you should not write any yourself … but Daniel, maybe you should just stick to […]
Why You Should Nix the Yearly Performance Review
Does anybody really enjoy the annual performance review most companies conduct? Managers hate them, employees dread them, and they rarely improve anything. Not only that, they’re expensive. Between writing, reviewing, and presenting them, they take up a tone of time that could be spent on more useful pursuits. Let the article below convince you that […]
Adwords Triangulation Method Part 1: Updated for 2015
The “Adwords Triangulation Method” is a name that I gave to a set of strategies and tactics that I’ve been using to win at Google Adwords for more than 10 years. The last major published update was in 2008, although I’ve given numerous talks on the system since then at various live events. This video […]
Hangout or Hangup?
The behind the scenes story – and apology – of our recent trials and tribulations doing Google Hangouts on Air. First, the apology. Three weeks in a row we scheduled Hangouts, emailed an invite to a few tens of thousands of people, and then failed to get it to work. For this we are very […]
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