Amazon has changed the face of the business marketplace over the past few years. In some ways, they’ve made it harder for some businesses to market. In other ways, they’ve opened up opportunities that have never existed before. One of these opportunities is Fulfillment By Amazon.
Could your workflows use an Obvious-ectemy?
Our Dr. of Systems, Corey Burke, is in the house and today he’s going to help you perform an “obvious-ectemy” on your current workflows and help cure you of your “obvious-osis” (you have it, you just don’t know you do) so you can run smoothly and hand some of that work off to someone else. It’s time to build/improve your systems and scale your business.
Facebook Ads: “Skip The Scrape”
Is it worth risking your business to scrape Facebook for User IDs? We interviewed a Facebook spokesperson about this practice that is becoming increasingly common. If everyone else is doing it, should you?
Google Places: Citation Building and Call Tracking
More and more people are focusing on Google Places as a way to get traffic to their website. We get lot of questions from our members and today we’re tackling two of the more frequent questions asked. What’s the best way to build citations? and What’s the best way to set up call tracking to be “Google Friendly”?
Picking Fruit (to double a business the easy way)
Who wants to double their business this year? Who thinks they know how? Recently we helped a client come up with a plan to do precisely that and the lesson on how you can do the same is as close as the next apple tree.
App Review: BigCommerce
What would make you ecstatic about doing eCommerce? What would you change if you could? BigCommerce was recommended to us by some of our Private Consulting clients who were very happy with their results. If you want to be “happier” with your eCommerce platform, watch this video and see if BigCommerce is good fit for your business.
Slashing Sales to Increase Profits
AdWords is a tricky little thing. Even the most savvy advertisers can get lost in the numbers. What would it mean to your business to cut costs while, at the same time, increasing profits? We’re exploring a real-life example and how you can do the exact same thing.
2010 Called They Want Their SEO Back…
SEO is dead. No it’s not. Yes it is. Is it? One thing’s for sure if you’re still doing SEO like you were in 2010, you’re doing it wrong. Put down the guest post and step away from the anchor text. It’s time to market like a real business and stop worrying about what will get you better rankings. It’s time to build a community, get more visitors, and make more sales.
Math is Not Enough – Here’s Why
Math is how we keep score in the game of business, but the score itself has limited use in making that score bigger. Instead, you have to go look at insides of your business to find out what caused those numbers in the first place. There are 4 M’s you need to know here, and Math is just the first one.
Facebook’s Social Network Is Actually A ‘Loss Leader’
The reach of organic posts on Facebook has gone from 12% last October to 6% in February and Facebook is eventually planning to reduce organic reach to as low as 1-2%. Should you quit Facebook over this? Or should you plan on “paying to play”?
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