Influence.co recently surveyed nearly 1,000 respondents about social media etiquette. Businesses with a social media presence should be mindful of the findings. The results show that bullying, sharing discriminatory content and posting fake news are considered the most inappropriate behaviors. Political content was named as the top reason people disconnect from social media entirely. It’s likely that a business that posts social media content already knows to avoid these mistakes, but note that oversharing, overusing hashtags and excessive posting are also regarded negatively. When launching a social media campaign, be sure to avoid these behaviors.
- In today’s technological world, businesses need a strong social media presence to survive, but should also follow proper social media etiquette.
- The three most common faux pas businesses make on social media posts are bullying, discriminatory content, and fake news.
- One social media error for businesses that flies under the radar is posting too much content, which users find annoying.
“For small businesses that now use social media to market their brand and engage with their audience, these precautions must be exercised. In the report, Influence says business must adapt to an evolving social media culture.”