Social media is an ever-evolving beast, and it continued its evolution in 2014. A lot changed, and a lot of the changes can help with your company’s social media marketing. So what were all the improvements? A few of the major social players introduced GIFs. Pinterest, one of the more effective marketing networks, finally brought GIFs into play, as did Twitter. These moving images are much more effective in drawing the eye of the consumer and thus make it easier to stand out. One of the newer networks, Vine, rolled out a desktop version of its previously mobile-only service. Vine’s success provides plenty of opportunities for marketers, from micro-tutorials to mini demos to animated clips. Speaking of videos, Youtube introduced branded introductions for marketing videos. If your company has a branded Youtube channel, you can now upload intros of up to three minutes to precede your own videos. Even better, these videos can be applied retroactively to any videos already on your channel, and they can be changed at any time. Get yourself up to date on the latest social media changes and you’ll soon find your social marketing taking off! Read the full article here: 14 Ways Social Media Marketing Improved in 2014
